Kyle answers the questions: What is the best way to exclude cities you don't serve when setting up location targeting? Is adding "exact match keywords" a highly-recommended strategy? Is adding negative keywords manually worth your time? How can you come up with a good list of cities to include in negative keywords? Episode notes and transcript: https://googleadsstrategy.com/how-to-exclude-my-ads-on-searches-for-other-cities/...
Dec 23, 2019•9 min•Ep. 50
Kyle answers the questions: Should we be worried about big advertisers like HomeAdvisor and Angie's List? Are HomeAdvisor and Angie's List aggressive in going after ideal keywords? What can make any business stand out from competitors? Can small e-commerce businesses afford to compete with big brands when it comes to advertising in Google? Can small service businesses afford to compete with HomeAdvisor and Angie's List when it comes to advertising in Google? Episode notes and transcript: https:/...
Dec 19, 2019•12 min•Ep. 49
Kyle answers the question: How should you approach targeting if you have two different products in one website? Episode resources and transcript: https://googleadsstrategy.com/what-should-i-do-if-people-are-in-multiple-remarketing-audiences?/
Dec 16, 2019•6 min•Ep. 48
In this episode, Kyle answers the questions: Can you have a low cost-per-click in YouTube ads? Is it profitable to advertise low-priced products on Youtube? What else can you do to be profitable when running Youtube ads? Episode notes and transcript: https://googleadsstrategy.com/do-youtube-ads-work-for-low-price-products?/
Dec 12, 2019•8 min•Ep. 47
In this episode, Kyle answers the questions: What is frequency capping? Is frequency capping a helpful feature for advertisers with a low budget? Is setting a frequency cap recommended when setting up Google Ads? What are some reasons why you might want to set a frequency cap for showing ads? Is showing people too many ads going to be a problem on a retargeting campaign? How should you approach frequency capping in a Display Ads campaign? How should you approach frequency capping in YouTube Ads?...
Dec 09, 2019•11 min•Ep. 46
In this episode, Kyle answers the questions: How does a small business compete with big business in general? As a small business, how can you compete with big brands on Google Ads? What about if you have an e-commerce business? Ultimately, as a small business, what do you need to focus on with your Google Ads campaign? Episode notes and transcript: https://googleadsstrategy.com/how-can-small-businesses-compete-with-big-brands?/...
Dec 05, 2019•9 min•Ep. 45
In this episode, Kyle answers the questions: What happens when you increase your ad spend too quickly? Is it okay to increase ad spend fast if you are using automated bidding? Is there a magic number in terms of percentage to increase your daily ad spend? True or false: The smaller the budget, the higher the percentage of increase should be? How do you ask Kyle questions about Google Ads? Episode notes and transcript: https://googleadsstrategy.com/how-quickly-can-i-increase-my-budget-without-thr...
Dec 02, 2019•9 min•Ep. 44
Kyle answers the questions: Can YouTube Ad targeting be challenging if you are serving a small specific market? Are niche channels good to target when running YouTube Ads Should you use audience targeting, keyword targeting, and topic targeting all at once to achieve better results? When is the best time to have different ad groups or separate campaigns? Is “cost per view bidding” a good option when running YouTube ads? Does CPA bidding work when running Youtube ads? Is it better to target speci...
Nov 27, 2019•12 min•Ep. 43
Kyle answers the questions: Why do ads get disapproved? Are ad disapprovals a big deal? Does Google Ads account suspension frequently? Can malware on your website affect your ads? Can you advertise products that are against Google’s Terms of Service? What is cloaking? Is cloaking recommended for your Google Ads campaign? Episode resources and transcript: https://googleadsstrategy.com/how-to-circumvent-googles-terms-of-service/...
Nov 25, 2019•7 min•Ep. 42
Kyle answers the questions: Is it possible to remarket on Facebook to people who watch my YouTube videos? Can you set up your Facebook pixel on your Youtube videos? Can you remarket to your YouTube viewers on Google? Should you remarket to people who already bought your product? Episode resources and transcript: https://googleadsstrategy.com/how-to-remarket-on-facebook-to-my-youtube-video-watchers/...
Nov 21, 2019•8 min•Ep. 41
Kyle answers the questions: Is it important to seek professional help when it comes to Google Ads? What can you do if you don’t have the budget to hire a Google Ads professional? When actually setting up a campaign, what is the most important thing to focus on? Why should you track your results? Episode resources and transcript: https://googleadsstrategy.com/what-are-the-top-3-actionable-items-to-get-started-with-google-ads/...
Nov 18, 2019•13 min•Ep. 40
Kyle answers the questions: What types of businesses should advertise on Google? What types of businesses should advertise on Facebook? Which is better: Google Ads or Facebook Ads? Episode resources and transcript: https://googleadsstrategy.com/do-you-recommend-learning-facebook-ads-before-google-ads/
Nov 14, 2019•7 min•Ep. 39
In this episode, Kyle answers the questions: Is 15 appointments or conversion per week easily achievable with Google Ads? Should and Ad Agency always come clean with the results they can produce for each campaign? Are there many reputable ad agencies that can start to manage a campaign without upfront ad management fees? Are there many ad agencies that over-promise but under-deliver results? What are some of the options that you can arrange with selected Google Ads agencies? What’s a good mindse...
Nov 11, 2019•10 min•Ep. 38
Kyle answers the questions: What is Dynamic Keyword Insertion? What are some examples of Dynamic Keyword Insertion? Is Dynamic Keyword Insertion beneficial? Will you have better results from Google Ads if you use Dynamic Keyword Insertion? Why don’t I use Dynamic Keyword Insertion? Episode resources and transcript: https://googleadsstrategy.com/when-to-use-dynamic-keyword-insertion/...
Nov 07, 2019•9 min•Ep. 37
Kyle answers the questions: How can you write and construct ads so that people would want to click on them as opposed to clicking on your competitor’s ads? Should your headline be creative? Should you put your business name on your headline? What do the descriptions and the extensions need to address? Should you include sitelink extensions? Are price extensions beneficial? Will promotion extensions make your ad more clickable? Episode resources and transcript: http://googleadsstrategy.com/how-ca...
Nov 04, 2019•7 min•Ep. 36
Kyle Answers the questions: What are “close variants”? What are some examples of close variants? Should you add several targeted keywords to prevent close variants? Will adding negative keywords help in preventing close variants? What is a software program that can help determine negative keywords? Episode resources and transcript: https://googleadsstrategy.com/how-can-i-prevent-close-variant-keywords-from-creeping-in/...
Nov 01, 2019•8 min•Ep. 35
Kyle answers the questions: What is a Smart Shopping campaign? What are the advantages and disadvantages of a Smart Shopping campaign? What causes useless impressions and clicks on your Google Ads campaign? What is a Standard Shopping campaign? Which is better: a Smart Shopping campaign or a Standard Shopping campaign? What software can you use to make sure that only good keywords are making it into your campaign? Episode resources and transcript: http://googleadsstrategy.com/my-google-shopping-...
Oct 30, 2019•9 min•Ep. 34
Kyle answers the questions: What is the first step to take when calculating a budget for Google Ads? Do you need to consider net profit, revenue, gross sales, cost of goods before calculating the budget for Google Ads? What is the ultimate goal when deciding on a budget for Google Ads? Are certain types of traffic going to convert better than others? Is it important to know the average cost per lead? What are the essential questions to answer after knowing the average cost per lead? Episode reso...
Oct 28, 2019•10 min•Ep. 33
Kyle answers the questions: What is a good tool to use to come up with the right keywords? Is there a definite set of ad groups or keywords for all businesses? What is an ad group for? Is it good to use “device preference” at the start of a campaign? Is it good to use “location limit” at the start of a campaign? Episode resources and transcript: https://googleadsstrategy.com/what-is-your-planning-starting-process-when-building-campaigns/...
Oct 25, 2019•11 min•Ep. 32
Kyle answers the questions: Is Maximize Clicks a good strategy? What happens in your campaign if you choose Maximize Clicks strategy? What is Maximize Conversions? When does Maximize Conversions work? Episode resources and transcript: http://googleadsstrategy.com/should-i-change-from-maximize-clicks-to-maximize-conversions/
Oct 25, 2019•12 min•Ep. 31
Kyle answers the questions: What is the most important thing to do to reach the right people? How should you set up your Google Ads campaign if you want to target more of the right people? Is it good to be too specific when it comes to demographic targeting? What can you do to narrow-in on the best people to target? Should you bid more for the right audiences? Episode resources and transcript: https://googleadsstrategy.com/how-to-target-the-right-people/...
Oct 24, 2019•9 min•Ep. 30
Kyle answers the questions: What is First Click attribution model? What is Last Click attribution model? What is Linear attribution model? What is Time decay attribution model? What is Position-based attribution model? What is Data driven attribution model? What is the most practical attribution model to use? Episode resources and transcript: https://googleadsstrategy.com/which-conversion-attribution-model-should-i-use/...
Oct 24, 2019•12 min•Ep. 29
Kyle answers the questions: How Do I Increase Return on Investment (ROI)? How do I calculate ROI? Is increasing ROI a good idea? Is ROI more important than profit? How do I decrease ad spend? How do I increase the amount that I'm making after spending money on ads? How do I improve lead conversion rate? How do I increase my closing rate? Does "order size" have anything to do with ROI? Is the lifetime customer value important? Episode resources and transcript: https://googleadsstrategy.com/how-do...
Oct 24, 2019•13 min•Ep. 28
Kyle answers the questions: How does audience targeting work? What is an “audience”? What is a “remarketing audience”? What is an “In-market Audience”? How do we make use of these audiences? Can you layer different audiences? Episode resources and transcript: https://googleadsstrategy.com/how-does-audience-targeting-work/
Oct 24, 2019•14 min•Ep. 27
Kyle answers the questions: Should you always aim for the top ad position? Is being in the top ad position always profitable? Does Google always reward the top stop to bidders who pay the most? Does ad relevancy have more weight than the bidding price? Episode resources and transcript: https://googleadsstrategy.com/how-to-get-the-top-ad-position/...
Oct 24, 2019•10 min•Ep. 26
Kyle answers the questions: What are some traps that people fall into when it comes to location targeting in their Google Ads campaign? What is the option preset by Google Ads when it comes to location targeting? What are the options offered by Google Ads in terms of location targeting? Can Google determine the location of your targeted people based on their searches? Which is better: setting a radius or manually adding the locations and zip codes? Can you add “radius” in excluded locations opti...
Oct 24, 2019•14 min•Ep. 25
Kyle answers the questions: What is a display ad? What are the benefits of responsive display ads? Are there different formats and sizes for display ads? Are display ads overpriced? What does it take to convert the type of traffic that’s coming from display ads? Is it a good idea to advertise on the Display Network? Episode resources and transcript: https://googleadsstrategy.com/what-is-the-display-network/...
Oct 24, 2019•12 min•Ep. 24
Kyle answers the questions: What is a Bid Adjustment? Can you adjust bids based on the schedule? Can you adjust bids based on location, audiences, or demographics? Can you get better results by bidding more for people with higher income? Will adding too many bid adjustments be beneficial to your campaign? Will it be better to have separate campaigns for different variables? Episode resources and transcript: https://googleadsstrategy.com/why-would-i-use-bid-adjustments/...
Oct 24, 2019•11 min•Ep. 23
Kyle answers the questions: What are Ad Extensions? Are there many types of extensions? How many extensions does Google allow in your ads? What are callout extensions? What are structured snippet extensions? What are price extensions? What are promotion extensions? What are app extensions? What does Google do when you have set too many extensions? What are the useful and not useful types of extensions? Episode resources and transcript: https://googleadsstrategy.com/what-are-ad-extensions/...
Oct 24, 2019•14 min•Ep. 22
Kyle answers the questions: What should you say in your ads? What are the crucial parts of an ad? What is a headline? What is a description line? What is the purpose of a description line and ad extensions? How many headlines are allowed in an ad? How many description lines are allowed in an ad? What is the main purpose of an ad? Should having phone calls be the goal of your ads? Can your headlines push people away from your ads? What words must a good description line include? Episode resources...
Oct 24, 2019•11 min•Ep. 21
