How Does Location Targeting Work?

Kyle answers the questions:

• What are some traps that people fall into when it comes to location targeting in their Google Ads campaign?
• What is the option preset by Google Ads when it comes to location targeting?
• What are the options offered by Google Ads in terms of location targeting?
• Can Google determine the location of your targeted people based on their searches?
• Which is better: setting a radius or manually adding the locations and zip codes?
• Can you add “radius” in excluded locations options?
• Can you exclude “people who are in or show interest in your excluded locations” in your settings?

Episode resources and transcript: https://googleadsstrategy.com/how-does-location-targeting-work/