What Is The Best Way To Use Frequency Capping?
Dec 09, 2019•11 min•Ep. 46
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Episode description
In this episode, Kyle answers the questions:
- What is frequency capping?
- Is frequency capping a helpful feature for advertisers with a low budget?
- Is setting a frequency cap recommended when setting up Google Ads?
- What are some reasons why you might want to set a frequency cap for showing ads?
- Is showing people too many ads going to be a problem on a retargeting campaign?
- How should you approach frequency capping in a Display Ads campaign?
- How should you approach frequency capping in YouTube Ads?
- When should you use high-frequency caps?
Episode notes and transcript: https://googleadsstrategy.com/what-is-the-best-way-to-use-frequency-capping?/(opens in a new tab)
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