Should Local Businesses Worry About National Advertisers?

Kyle answers the questions:

• Should we be worried about big advertisers like HomeAdvisor and Angie's List?
• Are HomeAdvisor and Angie's List aggressive in going after ideal keywords? 
• What can make any business stand out from competitors?
• Can small e-commerce businesses afford to compete with big brands when it comes to advertising in Google?
• Can small service businesses afford to compete with HomeAdvisor and Angie's List when it comes to advertising in Google?

Episode notes and transcript: https://googleadsstrategy.com/should-local-businesses-worry-about-national-advertisers/