Are You Using Audience Targeting in Your Google Search Campaigns?
Feb 24, 2020•16 min•Ep. 66
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Episode description
In this episode, Kyle answers the question:
- Is the “audience targeting” feature of Google Ads beneficial?
- Is “audience targeting” more important than having the right keywords?
- What is “targeting audience”?
- What is an “observation audience”?
- What is an “affinity audience”?
- Is Google’s data perfect? Does its AI do a good job of determining the right audience?
- In Google Ads, when should you bid more aggressively?
Episode notes and transcript: https://googleadsstrategy.com/are-you-using-audience-targeting-in-your-google-search-campaigns/
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