Systematizing Google Ads with Mike Lannen

In this episode, Kyle talks to Mike Lannen, the CEO of Eternity, an agency that specializes in web development, branding, and digital marketing.

Mike shares his insights about:

• How they were able to cope with the remote work set up during the COVID19 pandemic.
• The type of clients they are currently working with.
• The secret sauce in retaining clients.
• How long it takes to see results from SEO for a newly-launched website.
• Software(s) they use for researching keywords for a new client.
• The software they use for tracking the results of their digital marketing campaign.
• What’s his stand on the theory that Google Ads has an effect on SEO.

Episode notes and transcript: https://googleadsstrategy.com/systematizing-google-ads/