How Can I Improve CTR (Clickthrough Rate)?
Oct 24, 2019•9 min•Ep. 19
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Episode description
Kyle answers the questions:
- Is simply improving your clickthrough rate the best goal to have in a campaign?
- Can improving your CTR be sometimes detrimental for your campaign?
- Can you create ads that attract more clicks?
- How can you increase your clickthrough rate?
- Is it necessary to decrease impressions?
- How can you decrease impressions for your ad?
- Will using negative keywords decrease impressions?
- Is the ad with highest CTR always the winning ad?
- Is the cost-per-conversion an important factor in determining a winning ad?
- Will removing some broad match keywords improve the performance of your ad?
Episode resources and transcript: https://googleadsstrategy.com/how-can-you-improve-clickthrough-rate-ctr/
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