What is the Search Term Report?

Kyle answers the questions:

• What is the Search Term Report?
• Where can you find the Search Term Report?
• Is the Search Term Report a significant component of your Google Ads account?
• Are search terms and keywords the same?
• What are the things that you can see in the Search Term Report?
• Is it possible to get traffic from keywords that you didn’t target? 
• What can you do with the data shown in the Search Term Report?
• Is it possible to segment the search term report by device or by network?
• Can negative keywords have positive effects on your ad campaign?
• Will shortening the search terms be beneficial to your campaign?
• What are the benefits of adding an exact match keyword in your campaign?

Episode resources and transcript: https://googleadsstrategy.com/what-is-the-search-term-report/