How Does Automated Bidding Work in Google Ads?
Oct 24, 2019•15 min•Ep. 6
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Episode description
Kyle answers the questions:
- How does automated bidding work?
- Are most of the bidding options in Google automated?
- What are the different types of automated bid settings?
- With automated ads, are you bidding “per click”?
- What is Maximize Clicks?
- What is Enhanced Cost Per Click?
- Is Enhanced CPC giving Google the freedom to increase your bid?
- What is Target Cost per Acquisition (CPA)?
- What is the best automated bidding system for eCommerce type of campaigns?
- In Target CPA, are you bidding per conversion?
- What is Maximize Conversions?
- What is Target Return on Ad Spend?
- What is Target Search Page Location?
- What is Target Outranking Share?
- What are the beneficial types of ad strategies?
Episode resources and transcript: https://googleadsstrategy.com/how-does-automated-bidding-work/
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