What We Cover In This Episode: News with Nick and a snack movement that is on the rise [0:57] Whether your price point should be earned or be determined by other factors [4:02] If the cost of instructor education will impact the cost per class [5:44] Why you need to consider your competition when crafting your pricing models [13:03] The reasons that premium pricing is very specific to who you are and what you do [15:53] What to always do when implementing price increases [16:46] A quick win stra...
Nov 14, 2023•25 min
What We Cover In This Episode: How online reviews really impact the digital presence and credibility of fitness studios [2:53] A better way for studios to get reviews organically [4:52]= Effective strategies studio owners can be using right now to bump up their Google reviews [5:49] What to do, and not do, if you get a low star rating and review on Google [8:00] Tips for using reviews to update services or marketing strategies [12:30] Quotes: “It is most effective to get reviews when you find a ...
Nov 09, 2023•17 min
What We Cover In This Episode: News with Nick and a look at “rucking” [0:43] Why front desk staff is such a vital piece for your business to thrive [5:09] What type of employee you should be looking for when hiring front desk staff [6:13] The gamble you’re taking by not having a front desk staff member [10:5] Tips on how to deal with the issue of not having space for a front desk system [11:18] Quick wins and how being a secret shopper can give you a fresh perspective on today’s topic [17:37] Ou...
Nov 07, 2023•23 min
What We Cover In This Episode: A look at what Merchynt does and the services that the platform offers [1:19] Some of the benefits local fitness studios will see from having a solid understanding of SEO [4:11] Strategies that local studios can use for keyword research [6:16] What types of content you should focus on to improve your SEO ranking [15:34] Key metrics to monitor in order to evaluate the effectiveness of your SEO efforts [17:42] Hot tips for SEO from Justin and the team at Merchynt [20...
Nov 02, 2023•22 min
What We Cover In This Episode: Some big news regarding F45’s financials [1:00] The tools in fitDEGREE you can use to help maintain a successful community at your studio [3:53] How to personalize the frequency and targeting of your announcements [7:53] A few ways the friends feature can be leveraged to created engagement in your studio space [12:24] What you can do to boost engagement through the chat feature [16:58] Why it’s so important to have a community inside of your fitness studio [19:55] ...
Oct 31, 2023•30 min
What We Cover In This Episode: How feedback ties into the client journey as a support tool [3:23] The point in the client journey where you start using client feedback to gauge your client avatar [5:51] Why you need to ensure you have a proper tracking system for client outreach [8:18] Advice on outreach cadence for members [12:27] Why developing a client advisory board is a smart strategy to implement [16:38] How to empower clients using a referral kickback [18:47] What to do to start building ...
Oct 26, 2023•37 min
What We Cover In This Episode: A look at big moves Nike is making in the strength training equipment space [0:39] What client segmentation is and why it is so useful for studio owners looking to create personalized journeys for their members [2:42] The benefits segmentation provides when it comes to member preferences [8:00] How to work with tags and segments together [14:26] Our “Quick Wins” segment [15:10] A challenge we have for you that we’re calling the “tagging triumph” [18:41] Quotes: “[C...
Oct 24, 2023•21 min
What We Cover In This Episode: What is a recommended follow-up cadence and the relationship this has to sales data [2:42] Tips and tricks to modernize and automate client follow-up [11:18] How to approach using tasking automation inside your studio for your instructors and employees [15:28] The way to re-engage with cold leads [25:52] Why it’s important to ensure you utilize all three communication platform systems [31:05] A way to reframe the sales process into a marketing and feedback loop tha...
Oct 19, 2023•35 min
What We Cover In This Episode: A look at what’s new in the sports and energy drinks market [1:24] Rapid fire questions with our CTO Daniel so you can get to know him a bit better [5:57] What is happening with the exciting new spot booking feature in fitDEGREE [8:04] Things you can expect with spot booking and some of the features that will be available with it [10:44] What will be so unique about this from the client’s standpoint [17:03] How you can prepare to start using the spot booking featur...
Oct 17, 2023•30 min
What We Cover In This Episode: What the transfer of trust is all about in the sales process [2:46] Ways to ensure you are able to relay customer information to the instructor [6:56] Thoughts on perfecting “prescriptions” in the studio [10:52] Tools to prepare for the three biggest objections most often faced in the sales process [17:33] How Chris found his way in the fitness industry and where he says that his passion comes from [27:12] Quotes: “In that transfer of trust, it is really important ...
Oct 12, 2023•35 min
What We Cover In This Episode: Introducing Lenzvu and our exciting partnership with them [0:50] Megan busts a common myth around today’s topic [3:10] Defining customer lifetime value, or “CLV” [4:53] The big reasons why calculating the lifetime value of a customer is critical in your business [6:19] The ways in which you can continue leveraging fitDEGREE reports to understand the client value [11:35] Our quick wins of the week and a look at working with this concept of CLV inside of fitDEGREE [1...
Oct 10, 2023•21 min
What We Cover In This Episode: Strategies for making initial connections with a prospect as the leads start coming in [3:55] Why asking question that help you understand the prospects “Why” is key [6:42] How to set clients up for success once they step through your doors by offering the right information [11:29] Ways to implement an impactful sales process, from the initial phone call to the studio visit [15:50] Whether having front desk staff at your studio critical [25:55] What The Sales Arm i...
Oct 05, 2023•39 min
What We Cover In This Episode: Nick shares some exciting news on upcoming integrations we will have available soon [0:45] What is class utilization and why it is something a studio owner needs to be focusing on in order to generate more revenue [3:22] A few tools in fitDEGREE that can help studio owners learn more about this key metric [7:44] Tips for using class data to start achieving better results [9:43] What you can do to increase your class utilization before cutting or changing things [16...
Oct 03, 2023•23 min
What We Cover In This Episode: Why it shouldn’t be all about the aesthetics when it comes to website design [2:17] The reasons that it is crucial for new fitness businesses to create an online presence before even opening [3:09] Connie’s thoughts on using “Coming Soon” signage and a landing page to create buzz before opening [5:17] Her tips for having a pre-sale microsite and beginning to integrate fitDEGREE [6:11] How to approach building the full website you’ll be using [6:45] Why you’ll want ...
Sep 28, 2023•17 min
What We Cover In This Episode: A speaking event that Nick participated in and some updates on a payment processor that integrates with fitDEGREE [2:14] Megan debunks a common myth around how to organize your tags [6:00] The filtering capabilities that come with tags now that the new suite is live [7:05] Where you can leverage the new tagging feature in fitDEGREE [9:02] A real life example that demonstrates how tags can save you hours of time on data analysis [12:46] The “quick wins” we see aroun...
Sep 26, 2023•22 min
What We Cover In This Episode: What true SEO is really about and some frequent misconceptions about SEO that exists [2:14] Key things to be aware of with your Google Business Profile [5:29] Why it’s important to get clear about your services, location and the keywords you use on your website [12:01] Tips for interweaving the keywords you want to use into your Google Business Profile [13:01] Connie’s advice for gathering reviews and the ways doing this will impact your SEO [13:50] Hacks for disco...
Sep 21, 2023•20 min
What We Cover In This Episode: Our weekly “News With Nick” segment, including interesting stats about functional training [1:04] The initial problem we are trying to solve with the mass tagger [5:28] How you can use mass tagging to help improve your reports [8:42] A challenge for this week that you can take action as you prepare to use tagging in fitDEGREE [11:03] Our Quick Wins for this week [13:32] Quotes: “You can have new ideas or you can retract on ideas, and you need the ability to quickly...
Sep 19, 2023•16 min
What We Cover In This Episode: Some common misconceptions that exist about website copy [1:36] Connie shares the top three things that make a good website [2:57] How to approach writing to connect while also leaving room for SEO importance [6:39] The significant impact SEO has on the visibility your website will have [12:23] Tips and best practices for evaluating your current copy [16:43] Ways to use the reviews and testimonials you receive to form a message, in your own voice, on your website [...
Sep 14, 2023•24 min
What We Cover In This Episode: Our weekly “News With Nick” segment on making sleep a part of the conversation at your studio [0:52] “Myth busting with Megan” - why more tags doesn’t mean better structure [5:58] More details on conditional tagging in fitDEGREE and what preparation you can do now for this new feature [6:59] Our Quick Wins for this week [13:18] Another challenge we have for you this week around this topic of tag management [15:16] Quotes: “More tags can actually mean more chaos and...
Sep 12, 2023•19 min
What We Cover In This Episode: Some of the big misconceptions around building a website that Connie sees [1:54] The problems that come from using a dated or uneditable platform [4:37] Why she says to keep away from the "free is the price for me" mentality [9:11] Connie’s thoughts on why are websites looked at as a liability rather than an investment for a business [10:50] The downfall of using stock photos [13:46] Photoshoot dos and dont’s to be aware of [15:542] Tips for creating a website with...
Sep 07, 2023•25 min
What We Cover In This Episode: Our “News with Nick” segment and some interesting research on accountability [0:46] The big reason we are introducing tag management and the main characteristic of this new feature to be aware of [5:27] How to start preparing now to use this concept of colors and categories in fitDEGREE [8:53] Specific questions to be asking yourself about the categorizations you can use with your clients as you begin implementing tag management [9:59] Quick wins for our week in re...
Sep 05, 2023•18 min
What We Cover In This Episode: The new update that includes a tag system, the why behind it and how you can leverage it in your boutique fitness business [2:12] A look at the new tag management screen and the color code system that will make it easy for you to manage [9:50] An additional overlooked advantage that this new tag system brings [13:04] Examples of how the mass tagging feature can be used to boost sales in the studio, and what Dan finds so interesting about this new system [18:31] Wha...
Aug 31, 2023•29 min
What We Cover In This Episode: Our “News with Nick” segment [1:00] The importance of having a well-structured onboarding process in place and how this will help you with member retention [3:43] Megan’s recent experience with a new class type that puts things into perspective with this topic [5:55] Some effective onboarding strategies you can start implementing in your studio today [7:58] Why feedback from new members is critical, and what to do with that feedback that you receive [11:51] Our “Qu...
Aug 29, 2023•20 min
What We Cover In This Episode: How to begin defining your customer journey by establishing your mission and vision [2:40] What you can do to start mapping out the touch points that move your clients through the journey [4:29] The key phases of the client journey funnel [12:08] Putting it all together with “must have” campaigns [14:14] Quotes: “The first step of figuring out your customer journey and identifying the right way to look at it, [is] you really want to make sure that your vision and m...
Aug 24, 2023•19 min
What We Cover In This Episode: Why offering more classes doesn’t equal higher member retention [1:08] What a recent study about the fitness habits of Gen Z tells us about the future of the industry [5:05] Both Megan and Nick’s “Quick Wins” for the week [10:12] Why member progress tracking is such an important thing to do in your studio [13:19] The reasons you should be tracking class instructor performance and how to do it [16:09] What engagement metrics are and how they can help you evaluate yo...
Aug 22, 2023•27 min
What We Cover In This Episode: How you are leaving money on the table right now by not utilizing email automations [2:20] The way that radically personalizing email automations drives revenue to your studio [4:41] “Must-haves” for automations and a free resource you can get from Telomere and refer to [7:38] The very first steps to getting started with email automation in your business [9:16] How to begin putting email automations in place with software [12:44] Why it’s so important to remember t...
Aug 17, 2023•24 min
What We Cover In This Episode: Introducing Industry News with Nick: Is In-Person Boutique Back? [2:31] How to now add home buttons to your fitSpot [7:25] What to know about fitDEGREE’s chat feature settings [9:47] Ways to be using the communication tools to establish regular contact with your members [11:59] How announcements inside fitDEGREE can become your own internal social media feed [12:53] A look at fitDEGREE’s integrations and the impact they can have on your communication with clients [...
Aug 15, 2023•23 min
What We Cover In This Episode: What to consider when deciding on the type of email content you’ll be creating to promote your business [3:32] Why it’s so important to open up and sharing you, your studio and your values [5:21] Different ways that you can offer validity and social proof to your audience through your email content [10:09] A look at the content in automated emails versus scheduled ones [12:51] Catalina’s tips for measuring your email’s success [16:17] Quotes: “When you are about to...
Aug 10, 2023•21 min
What We Cover In This Episode: The key role that creating a sense of community plays in member retention for your business [4:04] A look at the “buddy system program” and how it can help build community in your studio [7:14] The importance of having an actual space dedicated to the building of community at your physical location [10:39] The real magic that happens when members, and studio staff, root for each other [17:13] Quotes: “It’s just so important to make things personalized and to make s...
Aug 08, 2023•21 min
What We Cover In This Episode: What is the ideal email frequency to be using as a fitness studio owner [4:18] Catalina’s thoughts on whether all types of emails are created equal [7:46] How to approach segmenting audiences using scheduled emails [11:24] When you should automate your email campaign transition to a scheduled email sequence [13:09] A quick rundown of best practices when setting up your emails [14:33] Why you need to ensure your email marketing software integrates with your booking ...
Aug 03, 2023•23 min
