What We Cover In This Episode: How to optimize your intro offer using the intro offer conversion report inside of fitDEGREE [1:46] Some ways that you can create a more personalized member experience by leverage the membership list report [3:46] The various fitDEGREE reports that will give you insights on past trends and future projections [5:24] How to get the most from the revenue report and ideas on using it to maximize your planning process [7:37] The magic that happens when you harness the p...
Aug 01, 2023•11 min
What We Cover In This Episode: Stephen’s pivot into the fitness industry and some of the ways that Epifany serves you as a boutique fitness owner [1:54] How to begin understanding customer segmentation and automation through survey triggers and real time information [3:30] Why surveys aren’t just nice to have, they are needed, especially in the boutique fitness industry [7:40] The way you can generating revenue by asking the right questions at the right time to get engagement with intended audie...
Jul 27, 2023•18 min
What We Cover In This Episode: A look at ownership and management differences between these two business models [4:12] The main differences with instructor programming in boutique and franchise locations [6:39] What to be aware of in terms of brand consistency and flexibility [9:58] How the scalability and reach varies between boutique and franchise [16:14] Our final thoughts on Innovation, adaptability and more [19:43] Quotes: “Boutique fitness studios are typically independently owned and mana...
Jul 25, 2023•27 min
What We Cover In This Episode: The ways that LoopSpark allows you to take all the necessary tools and combines them into one easy intuitive dashboard [2:45] How to approach leveraging trigger points and data points with LoopSpark that you cannot get in other CRM’s [6:34] Why an “all-in-one” software platform cannot promise and deliver on everything you need [9:25] John’s personal favorite feature in the LoopSpark platform [11:17] How LoopSpark pricing differs from others, and details on the spec...
Jul 20, 2023•26 min
What We Cover In This Episode: Identifying the difference of focus in boutique versus commercial gyms [2:01] Why class sizes in boutique fitness are smaller and what this allows for more of [3:47] The power in community that is built by smaller class sizes, regular attendees and camaraderie [5:09] What to be aware of with the instructors in boutique fitness versus commercial gyms [6:52] Some of the ways that boutique gyms provide a more upscale and trendy atmosphere than most regular commercial ...
Jul 18, 2023•12 min
What We Cover In This Episode: The cost efficiency that can be realized by using LoopSpark versus hiring a new team member to perform specific tasks [4:19] How to use LoopSpark to start getting your time back so that you can focus on building your business, instead of just maintaining it [8:32] The ways that their dashboard capabilities can help with scalability and error reduction at the same time [12:14] John’s thoughts analyzing the data and having very specific conversations with clients, or...
Jul 13, 2023•27 min
What We Cover In This Episode: Why having a clear understanding of your niche and what your brand represents before developing your online branding is essential [5:17] How to approach defining a clear content strategy [6:50] Ways to begin thinking about using other avenues to build rapport outside of your social media presence [10:56] Our thoughts and tips for tracking your analytics in order to be on top of and in control of your progress [16:07] Quotes: “You might have so much fun with a few d...
Jul 11, 2023•20 min
What We Cover In This Episode: The idea time when clients should join the LoopSpark ecosystem platform to integrate into their business [8:43] How LoopSpark provides an enhanced customer experience, no matter the lifecycle that client has with your business [12:44] Some of the many relevant data points that LoopSpark can identify to ensure you are utilizing all the touchpoints [13:31] Tips for identifying how your clients are using their purchases and pricing options [17:05] The opportunity that...
Jul 06, 2023•29 min
What We Cover In This Episode: An update on what is happening right now in the industry regarding online fitness influencers [1:54] Why as studios you must continue proving your value so customers won’t be lost to social media influencers that may not have any credentials [4:37] Our thoughts on using personalized experiences in studio for your clients in order to overcome the influencers [5:57] The way that positive energy is created through community building, having a sense of belonging, and g...
Jul 04, 2023•23 min
What We Cover In This Episode: An introduction to the tag management screen inside of fitDEGREE [1:24] How we’re taking tags to the next level by using conditional tags [5:57] A look at the transitional phase of updating your tag when the new feature is released [7:51] Mass tagging 101 [10:17] The way that multi-tag select is making things easy and taking away compromises [12:27] How fitDEGREE is growing alongside you by using your feedback and then taking action [14:47] Quotes: “We have the tag...
Jun 29, 2023•17 min
What We Cover In This Episode: It’s here! A look at our new feature, Chat! [1:24] The importance of using clear and concise communication when chatting, plus tips on how to use the “Grandma Test” [3:14] Why you need to always be personal and empathetic in your responses [6:40] How including special nuances in your chat communication is key, since people these days expect an automated message, email, text message etc. [7:57] What to realize about being prompt with your responses and the access to...
Jun 27, 2023•23 min
What We Cover In This Episode: How to avoid the pitfalls and common mistakes a lot of studio owners make with the marketing techniques they use to get new members [2:04] The biggest problem the Studio Scale team is seeing on a macro level when it comes to studios using paid marketing [5:35] A look at the type of groundwork that needs to be done prior to setting up and launching your ads [11:45] Why you’ll need to focus on being organized with your marketing and automations in order to understand...
Jun 22, 2023•26 min
What We Cover In This Episode: Why it’s important to realize that September often marks the return to “back to normal” for clients after the summer season [3:23] How to prepare for your clients to come back and restart with the need and desire to get back into a routine [4:04] Tips for leveraging what makes sense to you and your studio and to set up a consistency goal for your community [9:15] The reasons why promoting early, many weeks before September begins, is key [10:13] The ways in which t...
Jun 20, 2023•21 min
What We Cover In This Episode: What inspired Studio Scale to use and promote the “End-to-End Solution” [1:20] The elements you should be assessing to see if you’re on the right track and when to level up [6:20] Tools or software to use in order to get yourself heading in the right direction and specific strategies to then implement [11:40] Why some softwares are less than ideal and what to consider when choosing software to use [15:13] Systems to put in place to continue successfully evaluating ...
Jun 15, 2023•25 min
What We Cover In This Episode: Reasons to consider offering a freeze option to your customers that travel in the summer [4:34] Ways you can give your clients a unique experience by offering vacation packages for them to take on the road and do anywhere [7:47] The importance of combating the heat and humidity in your studio by ensuring everyone stays comfortable and they aren’t being deterred by temperature, cleanliness and smell [10:11] How promoting healthy habits can assist clients in making h...
Jun 13, 2023•22 min
What We Cover In This Episode: The opportunity that exists by following up on leads that are coming into your studio with a process or automation or special offer [4:00] How you can provide incentives to current members for referring their friends to your studio [6:27] Ways to use an on-going referral program with free guest passes [7:15] Why leveraging your current database is something that can’t be stressed enough [9:11] Using effective offers to reach out and convert inactive clients back in...
Jun 08, 2023•24 min
What We Cover In This Episode: How clients will absolutely want to know if your teachers are certified and what experience they have [4:04] Why you should clearly advertise and display the types of modalities you offer in your space and at your front desk [7:16] Ways to present your clients with descriptions of your class schedule, difficulty level and expectations for the class [8:00] The importance of clearly showing your membership fee and what it includes [11:53] Tips for presenting your opt...
Jun 06, 2023•26 min
What We Cover In This Episode: Introducing Studio Scale, our partner powering this podcast for the month of June [0:35] The difference between Meta and Google audiences and best practices for best results on all corresponding platforms [5:26] What Google Local, a newer ad platform, is all about and how it can be used in your marketing efforts [9:37] What type of KPIs you should be tracking from Meta and Google [10:28] The importance of keeping your team members and instructors advised on what is...
Jun 01, 2023•29 min
What We Cover In This Episode: How putting a focus on fostering relationships within your gym can have lifelong impacts for you clients [2:52] The ways in which creating lobby areas in your gym provides opportunity for clients to build conversation [4:27] Our thoughts on building catalysts for conversation [6:17] How having a strong community of members will foster an increased sense of accountability for everyone [8:23] Why leveraging your community in multiple ways will lead to increased ret...
May 30, 2023•18 min
What We Cover In This Episode: Niki talks about her background experience that brought the “ask for the sale sequence” into her businesses [1:23] The importance of directly asking for the sale and why we are often so afraid to do this [3:43] Connect to Convert: Tips and techniques to effectively build rapport with potential clients before asking for the sale [6:29] Niki’s best tips for active listening, addressing customer objections paraphrasing, and connecting and neutralizing the objections...
May 25, 2023•25 min
What We Cover In This Episode: How to begin making plans and using strategies to really make an impact this summer at your studio [1:16] Tips for getting your members interested this summer by creating new experiences and offering themed classes or series [4:45] Ways to use social media to create buzz about events this summer that can be shared and promoted on the fitDEGREE app [11:01] How accountability fosters engagement, community and connections in your studio [14:13] Our thoughts on creatin...
May 23, 2023•34 min
What We Cover In This Episode: How Niki utilizes her educational-based background in conjunction with her practical experience [1:16] What the Assumptive Close Technique is and the ways you can begin using it to boost membership sales [3:02] Niki’s advice on creating a sense of urgency for the customer [4:29] Actual cues, phrases and reframing that you can use in your next sales conversation [8:59] What a consultative approach to selling looks like [12:15] Why you always to keep in mind that you...
May 18, 2023•25 min
What We Cover In This Episode: The importance of “staying in your lane” as a software provider [1:35] What to be aware of when it comes to security metrics and PCI compliances [8:12] The key factor to always consider when making a transition in software companies [8:36] Some common challenges studios are facing when it comes to decision making around software [10:19] Tips for ensuring a smooth transition process when transferring data from existing software to a new platform [15:27] Best practic...
May 16, 2023•32 min
What We Cover In This Episode: Niki reveals why event marketing is such a crucial component of a studio’s marketing strategy [2:15] The two essential steps to successful event marketing [3:52] One of the biggest mistakes that Niki is seeing studios make at events [6:08] Top strategies to use for post-event engagement and lead conversion [8:57] Why effective follow-up is the most important part of event marketing [12:00] KPI’s to keep in mind when evaluating the success of your event marketing [1...
May 11, 2023•21 min
What We Cover In This Episode: A few ideas for how ChatGPT can help studio owners create resources [4:16] The ways which this technology helps us produce and release two episodes of this podcast every week [8:24] Why you should have no shame using a tool like ChatGPT in your business 10:16] An example of a text campaign that ChatGPT could create for a studio, and some of the adjustments we make on the fly to perfect it [10:59] Why we both feel that investing in ChatGPT will be the best $20 a mon...
May 09, 2023•18 min
What We Cover In This Episode: What guerilla marketing is and what it can do for studio owners and staff [4:25] How Niki got into guerilla marketing, plus some examples of how it can be done the right way [6:46] What you can do to reach your target clientele outside of your studio’s regular guests [15:03] The key performance indicators to watch to know if your guerilla marketing efforts are working [20:13] Quotes: “How can I reach my ideal client in a new, cheaper, surprising and exciting way th...
May 04, 2023•24 min
What We Cover In This Episode: What ChatGPT is and who it can help right now [0:44] How we’ve been using this tool at fitDEGREE and the reasons why we decided to invest in this new technology [2:14] What ChatGPT costs and why you should look at going the paid route versus using the free plan [5:32] The ways in which it differs from just using Google searches [9:31] Real-time examples of ChatGPT in action [11:06] A sneak peek for next week as we continue the conversation about ChatGPT [21:04] Quo...
May 02, 2023•22 min
What We Cover In This Episode: More on the changes you are going to notice in the client-facing fitDEGREE app [2:37] Significant improvements to the notifications within the app [5:47] A few different ways that you’ll be able to start a chat with a client [8:16] All of the moderator options now available with chats and channels [15:29] Actions steps to take now to prepare for these updates [20:19] Quotes: “If it was allowed or appropriate for the bottom navigation bars of apps to have 10 differe...
Apr 27, 2023•23 min
What We Cover In This Episode: Why completing a competitive analysis is so important in determining the course of your business [2:22] How your goal should be to play in your own space AND be the only and obvious answer for your ideal client profile [3:57] What to do now if you are offering a very similar solution to other studios in your community [4:50] Some ways to use competitive analysis to determine the right approach for marketing your business [6:45] Why you’ll want to keep your service ...
Apr 25, 2023•18 min
What We Cover In This Episode: How wearable technology has become the top trend of 2023 [1:44] Why strength training with free weights is our favorite trend this year [4:02] The way that Nick is incorporating bodyweight training into his programming, and the impact the pandemic had on this type of workout [6:28] Our thoughts on fitness programs for seniors [8:14] What to understand about functional fitness as a trend this year [10:01] A trend that surprised us by being so high on the list for 20...
Apr 20, 2023•22 min
