Episode 162: Things Your Clients Consider Before Committing to You
Episode description
What We Cover In This Episode:
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How clients will absolutely want to know if your teachers are certified and what experience they have [4:04]
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Why you should clearly advertise and display the types of modalities you offer in your space and at your front desk [7:16]
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Ways to present your clients with descriptions of your class schedule, difficulty level and expectations for the class [8:00]
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The importance of clearly showing your membership fee and what it includes [11:53]
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Tips for presenting your options as value versus cost [13:52]
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How you can advertise and show potential clients the culture and atmosphere that exists at your studio [18:19]
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The importance of having exploratory conversations with your members to create inclusivity for various medical needs of your guests [20:37]
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Why you can’t afford to underestimate the role that your website and social media will play in the impression you make with new prospects [21:58]
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Our final thoughts on leveraging ChatGPT in this process to get specific and to give you the counters to objections you may face from potential clients [24:03]
Quotes:
“I expect to see certifications, I expect to know what’s going on. If I go into a food place, I expect to see their grading on the door; fitness businesses aren’t an exception. Everyone should be appropriately trained, and able to show proof of that training.” [Megan, 6:10]
“It is really important to have clarity in your schedule and in your offerings and make sure that you are presenting all the appropriate information to make a decision.” [Megan, 10:47]
“Let’s be real, a lot of people go straight to Instagram or whatever website or social media you have before they even step foot into your studio. What vibes are they picking up from your social media? [Montse, 21:39]
LINKS:
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/