Episode 155: Industry Tea with Partner Niki Riga - Boosting Event Marketing
Episode description
What We Cover In This Episode:
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Niki reveals why event marketing is such a crucial component of a studio’s marketing strategy [2:15]
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The two essential steps to successful event marketing [3:52]
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One of the biggest mistakes that Niki is seeing studios make at events [6:08]
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Top strategies to use for post-event engagement and lead conversion [8:57]
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Why effective follow-up is the most important part of event marketing [12:00]
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KPI’s to keep in mind when evaluating the success of your event marketing [14:43]
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A reminder how brand awareness is key to the success of your studio [20:00]
Quotes:
“One of the biggest mistakes I see my private clients make, or any studios make, is that they try to sell too much [at events]. You have maybe three minutes, and if you only have three minutes to connect, convert and sell something, that means you need a really low-ticket offer.” [Niki, 6:08]
“You have to stand out from all the other hundreds of tents that took those email addresses. So, my favorite way to do this is with a multi-email campaign over a week or two. Remember, if people unsubscribe it’s no big deal, they weren’t going to be clients anyways.” [Niki, 9:49]
“You need to be out in the community, out in the event. Summer is coming and it’s a great time to be out there doing yoga in the park. Just get out of your four walls and make these connections and relationships within your community, because brand awareness is key.” [Niki, 20:00]
LINKS:
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https://www.fitdegree.com/blog
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