Episode 160: Why Build Community?
Episode description
What We Cover In This Episode:
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How putting a focus on fostering relationships within your gym can have lifelong impacts for you clients [2:52]
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The ways in which creating lobby areas in your gym provides opportunity for clients to build conversation [4:27]
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Our thoughts on building catalysts for conversation [6:17]
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How having a strong community of members will foster an increased sense of accountability for everyone [8:23]
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Why leveraging your community in multiple ways will lead to increased retention rates, always [13:56]
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The importance of just getting started in building that community in your studio [14:50]
Quotes:
“So we’re really giving them the opportunity to have conversations, have pride in where they work out, and know that they’re walking into a group of peers or friends and not just a bunch of individuals who do the thing next to each other.” [Megan, 10:08]
“Events outside of just a fitness class can help promote those connections, in addition to your lobby space where those casual conversations are happening. Once there’s an established rapport, it helps foster outside interests too and gives them opportunities to do things together.” [Ali, 12:33]
“Once you build this community, you are becoming a home away from home and your fitness business is just going to see increased retention rates, because you have created that supportive environment where individuals feel comfortable and motivated.” [Megan, 14:09]
LINKS:
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q