What We Cover In This Episode: Important things to keep in mind as you’re updating your pricing model [3:56] The types of clients that boutique fitness attracts and why reasonable price increases should not matter to them [8:05] The reasons that including founding members in your price increases is necessary [12:51] Our thoughts on if you should plan an incentive to go along with your price increase [14:56] When is the best time to announce your price increase to members [17:58] Quotes: “Is your...
Apr 18, 2023•27 min
What We Cover In This Episode: The best ways for a fitDEGREE client to send a support ticket for the team to look after, as well as what to expect for turnaround time [3:29] What to be aware of in terms of the order of urgency in which issues are addressed [8:15] Some of the “do’s and don’ts” when submitting a support ticket [10:47] Why Ali will often suggest that the person requesting support hop on a call with her versus corresponding via email [15:59] An underutilized resource that has great ...
Apr 13, 2023•23 min
What We Cover In This Episode: Ways to determine what is not being offered in your community [1:54] What to keep in mind when observing physical locations [6:22] The importance of understanding the standard of boutique fitness in the area [7:00] How to research both the physical and online presence of other businesses in your community [7:56] Why attending industry events and community events to see the type of messaging they are trying to get across is so powerful [9:11] How you can point poten...
Apr 11, 2023•20 min
What We Cover In This Episode: More on an exciting upcoming feature that facilitates internal interactions [3:06] How it will allow you to invite others through the app via chat instead of external text message [4:49] The way that the chat feature evolved [5:38] What to be aware of with the social and privacy settings from the student perspective [10:53] The admin-facing features that will give you the ability to disable or define the people in your chats [12:42] Group chat features and benefits...
Apr 06, 2023•22 min
What We Cover In This Episode: What the popularity reports in fitDEGREE are and where you can find them [2:17] How to dive into the session data to get even more detailed reporting [4:40] The ways that popularity reports help you grow your business and what you get out of it as a studio owner [5:32] Using the data to determine classes or instructors that are successful or not, and the importance of the unique number feature [8:55] What really matters in the end when using these reports [11:26] Q...
Apr 04, 2023•15 min
What We Cover In This Episode: What things Pixality does best and why they exclusively use Squarespace [1:48] Connie’s opinions on Canva getting into web design [4:07] When it is time for most small business to update their websites [6:48] A few common reasons you may want to review or redesign your website right now [8:27] Whether she thinks there is a “line in the sand” on when to determine if you should do a refresh or a rebuild of your website [10:22] The top reasons why you should rebuild y...
Mar 30, 2023•25 min
What We Cover In This Episode: Some of the common ways to fund your fitness business [2:13] The pros and cons of obtaining funding from outside of your personal savings [5:49] What to be aware of in terms of equity investments [8:04] Why are you considered cash flow negative once funded [9:42] How to ensure that you become cash flow positive, and stay there [12:03] Quotes: “Maybe you could do personal income, a grant and maybe an investor, that would probably be the quickest way to get started, ...
Mar 28, 2023•17 min
What We Cover In This Episode: How this industry is a “moving target” and adaptability is essential [1:28] The relatability Stephanie gained by being a studio owner turned consultant [3:04] 3 things to consider when crafting an intro offer [9:25] Why you need to realize that you can't control what type of buyer your client is or where they personally see the value [14:09] Add value: Your intro offer doesn’t have to be a price reduction [15:16] How can you use an intro offer as a win-back strateg...
Mar 23, 2023•37 min
What We Cover In This Episode: What exactly a payment processor is and how it works within fitDEGREE [1:47] Rates to be considered during the integration of the payment processor [3:08] What to be aware of in terms of chargeback fees based on your business practices [5:09] Tips for initializing your application as a small business to set up Payably [8:38] Our thoughts on PCI compliance [9:25] Quotes: “In fitDEGREE’s situation, where we’re a software company that has many businesses underneath of...
Mar 21, 2023•11 min
What We Cover In This Episode: How Ali got started in the industry and what led her becoming a studio owner [2:45] Montse’s journey into the fitness world and the certifications and experiences she has had obtained since college [6:19] Nick’s thoughts on the lack of community and camaraderie in the gym, and how he wanted to build a community-based software as a result of this [8:29] What we like best about helping studio owners as part of the fitDEGREE team [17:02] The future of the competitions...
Mar 16, 2023•29 min
What We Cover In This Episode: Defining your financial plan and what it actually means to have one [0:32] The top 5 elements that go into a financial plan that studio owners should be watching for [2:07] How to approach building a chart of accounts [6:16] Resources that can help you with your financial acumen [11:04] Why having a good bookkeeper is key in this process [12:01] Our thoughts on working with a financial modelling coach [12:20] What can happen if you do not have a financial model in ...
Mar 14, 2023•16 min
What We Cover In This Episode: An introduction to Megan from Tread House [2:28] Megan shares details on the structure of her business [6:10] Our thoughts on a report that the at-home fitness machine industry is dying [9:42] The way that Megan stays in tune with her body and how she invites her teachers to do the same with their clients [19:36] What inspired her to open Tread House and how she built the concept and programming in her studio [21:22] What she does to take care of the teachers in he...
Mar 09, 2023•38 min
What We Cover In This Episode: A rundown of the various pricing options available in fitDEGREE [1:50] The display options available through fitDEGREE [3:07] How to choose the pricing options for what your clients can see by utilizing the app or app and admin options [4:04] What to know about attaching an image or a video [5:36] A reminder to not overload your pricing options [8:16 The reasons why you should always be clear in your titles [10:07] Quotes: “Make your title as clearly as possible. W...
Mar 07, 2023•13 min
What We Cover In This Episode: Niki's exciting announcement of a new course for studio owners [2:19] What she has learned by taking courses herself, and how she applied this knowledge to the one she is building now [6:00] Connect to Convert: A teaser on what Niki course offers [10:35] The most impactful trend Niki has seen in the past five years when making sales [17:56] How studio are leaving over 90 percent of potential conversion on the table [25:15] Tips for minimizing ghosting after intro o...
Mar 02, 2023•36 min
What We Cover In This Episode: The value of community events and how doing them can help you build your business [2:11] Common community events and finding the right ones that fit your business [2:41] What the true value is in hosting events and participating in events in the community [3:26] Tips for finding the right businesses for your studio to align with [4:23] How to start planning your community events and organizing who will be manage them [6:03] What the role of a studio ambassador look...
Feb 27, 2023•15 min
What We Cover In This Episode: fitDEGREE Tea: Bringing you the ability to chat with your friends on the app [0:54] Some important heart attack symptoms to be aware of [3:11] Indications and signs of a stroke [4:09] What to understand about cardiac arrest symptoms [5:32] The variation between symptoms of men and those that women experience [7:26] Why as a studio owning, knowing your client’s health status and history is key [10:52] How Albertsons Grocery has introduced a new health app allowing y...
Feb 24, 2023•30 min
What We Cover In This Episode: A look at the concept of generating share links and where it can be done inside fitDEGREE [6:32] Why share links are so powerful, especially for new clients [7:37] Best practices when using share links, including why you’ll want to uniquely title ever one you use [9:49] What to look out for, and what not to do, when generating share links in fitDEGREE [12:56] Quotes: “Share links are really powerful for new clients, to get them in the door. [You] click this link, p...
Feb 22, 2023•16 min
What We Cover In This Episode: Some of the reasons why is it so critical for business owners to reach out to the local community [1:43] What you and your business can do now to align with the local community and start engaging and committing to those around you [3:08] A social media strategy you can use to market your business while doing community outreach [4:11] Tips for writing an introductory email and asking for opportunities to create a partnership for cross-promotion [4:40] How to align w...
Feb 20, 2023•16 min
What We Cover In This Episode: A disclaimer we want to share about any upcoming features we talk about on the podcast [1:12] The inside scoop on where we are at with direct messaging for our app users [2:13] Why Nick is so excited about direct messaging, and why he thinks the adoption by users will be so quick [3:31] The main reasons that we decided to introduce competitions as our newest feature [6:57] A sneak peek at what features will follow the rollout of competitions on the app [8:21] Some ...
Feb 17, 2023•22 min
What We Cover In This Episode: What the fitDEGREE announcement board is and how it serves your business [2:55] Why you should be treating your announcement board like you do a social feed [4:56] Ways you can use the announcement boards to promote things by speaking directly to current clients [6:53] How to drive awareness to events and series in advance using this tool [8:00] What you can do to encourage instructors and brand advocates within your studio to comment on your announcement board [11...
Feb 15, 2023•15 min
What We Cover In This Episode: The role that investing in a quality website built by professionals should play in your marketing plan [1:55] Tips for optimizing your Google listing as a new business [3:09] Our thoughts on setting up social platforms where your demographic is hanging out [3:22] Important digital meeting approaches for new businesses [6:10] A list of things you can share to your social media channels to get local followers to engage with you [10:52] What you should be doing as you...
Feb 13, 2023•19 min
What We Cover In This Episode: Levi’s journey with his own health and why helping people with others is so important to him personally [2:43] His take on what corrective fitness is, and a breakdown of the 4 key elements laid out by NASM [8:11] The steps that Levi took that led him to where he is today with his career and the qualifications he has obtained along the way [13:49] His advice for trainers that are struggling to see the pain with their clients and who want to get into more of a correc...
Feb 10, 2023•41 min
What We Cover In This Episode: The way to help sell people into your classes by creating a description from the prospect’s perspective, not yours [2:17] How to use the difficulty level within the description and why that can be important to potential clients [3:43] The reasons not to use niche vocabulary or brand terms in a class description that is offered to all skill levels [7:36] Why not a having a description can be a deterrent for potential prospects [9:11] Quotes: “Your classes are far to...
Feb 08, 2023•13 min
What We Cover In This Episode: Cherise reveals how she got started in the industry and founded her own company [1:26] A look at Nick’s entrepreneurial journey as a founder [2:25] What a founder story is and all the things that having one can do for your company [4:29] How you can leverage and utilize your own founder story to make those connections and build community [7:25] The way that having a founder story will develop trust and credibility, along with inspiration [7:40] What you can do if y...
Feb 06, 2023•18 min
What We Cover In This Episode: A look at the American College of Sports Medicine’s top industry trends for 2023 [3:05] Where Ali sees people’s attention turning to in terms of the goals they have with their fitness routines [6:05] How longevity will play an even bigger theme for people this new year [14:02] What modality was one of the most booked classes in 2022 [15:27] Our thoughts on how LA Fitness is moving more towards boutique fitness [16:19] Quotes: “The focus I still think has been peopl...
Feb 03, 2023•24 min
What We Cover In This Episode: The two big things to keep in mind logistically when filling in your branded app form [2:10] What you can do to set yourself up for success before opening up the form in the admin [4:32] A few tips to help if you are struggling with the process of filling out the form [5:52] Key branding considerations to keep in mind and a potential pitfall to watch for with the app icon file you use [6:18] Recent updates to our submission process with the App Store to be aware of...
Feb 01, 2023•15 min
What We Cover In This Episode: What areas of your business can be compromised and what you should be protecting [1:27] A look at what happens if your business is compromised [3:13] Some of the ways can you protect your business in regards to the legal aspect of things [6:02] Tips and strategies for developing a strong brand [10:24] How you can begin to monitor for misuse [10:45] The role that employee training has in protecting your business identity[11:08] The way to approach reviewing and upda...
Jan 30, 2023•15 min
What We Cover In This Episode: The story behind where the name fitDEGREE came from and whose idea it was [2:35] A three product rebrandings that we’ve been through at fitDEGREE and how we pivoted to a new direction each time [4:25] How Nick decides which branding experts to work with, and how they’ve helped move the company forward [11:49] The way we identified the ideal client for fitDEGREE when piecing together the business [17:17] What Nick would change about fitDEGREE’s brand identity if he ...
Jan 27, 2023•29 min
What We Cover In This Episode: A look at the registration logistics in fitDEGREE that tie into a business’s culture [2:10] The impact that the fee policies you implement can have on your culture [4:35] How the timelines for registration help your software align more with your culture [8:04] Why it’s vital that you really get to know your client base inside and out [10:45] Quotes: “With our class group functionality you can split that up into AM and PM classes, even though they cost the same and ...
Jan 25, 2023•14 min
What We Cover In This Episode: How to approach setting and identifying your demographics as you work towards defining your ideal client [2:23] The realizations that breaking down the key components of your demographics or ideal client’s profile can bring you as a studio owner [5:00] Why it’s so important to identify your ideal client and what parts of your business can be majorly affected by this [5:53] A part of defining your ideal clients that a lot of people tend of overlook in this process [...
Jan 23, 2023•14 min
