Episode 122: How do I protect my business identity?
Episode description
What We Cover In This Episode:
- What areas of your business can be compromised and what you should be protecting [1:27]
- A look at what happens if your business is compromised [3:13]
- Some of the ways can you protect your business in regards to the legal aspect of things [6:02]
- Tips and strategies for developing a strong brand [10:24]
- How you can begin to monitor for misuse [10:45]
- The role that employee training has in protecting your business identity[11:08]
- The way to approach reviewing and updating your brand identity [11:38]
- Why setting up Google Alerts is a good idea to help in protecting your business identity [12:48]
Quotes:
“Protecting your brand and business identity can help establish your business’s uniqueness so other businesses do not try to replicate that.” [Cherise, 2:09]
“First and foremost, I encourage all of the businesses I work with to have a lawyer from day one if possible, and if you're in business and have been in business for years and don't have a lawyer yet, go get one.” [Cherise, 6:29]
“Whether you're just opening or it's something that you do maybe once a year when things are slow, just kind of survey the area and make sure that you're continuing to separate yourself [from your competition].” [Nick, 9:13]
LINKS:
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.instagram.com/whycoachingandconsulting/