Episode 135: Industry Tea with Niki Riga
Episode description
What We Cover In This Episode:
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Niki's exciting announcement of a new course for studio owners [2:19]
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What she has learned by taking courses herself, and how she applied this knowledge to the one she is building now [6:00]
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Connect to Convert: A teaser on what Niki course offers [10:35]
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The most impactful trend Niki has seen in the past five years when making sales [17:56]
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How studio are leaving over 90 percent of potential conversion on the table [25:15]
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Tips for minimizing ghosting after intro offers [27:29]
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Why your teachers should be taking classes within the studio [33:42]
Quotes:
“I’ve been doing my market research, and the course market is massive. There are courses that are tens of thousands of dollars, there are courses that are $49, and the difference isn't always quality.” [Niki, 4:37]
“At the end of the day, if you don’t ask, they don’t buy. Sales is required and this is not a hobby. This is not a passion project, it is a business, and there is a way of marrying a heart-based business that you love and care about with a sales process that doesn't make you want to hide under the desk.” [Niki, 5:34]
“Make more, work less, and your best way of doing that is to increase your conversion rate so that every new client that is sitting in front of you is a new member, rather than just a new cheap trial.” [Niki, 11:28]
“That is one of my studio's little secrets. We don't let anybody in an intro [class] leave without their second class booked.” [Niki,13:03]
“I think the biggest trend that is impacting our studios or our industry, is that we’re over automating, and we’re over automating an industry that is founded on really deep trust.” [Niki [19:19]
LINKS:
Her Studio Sales Solution Course (Launching Soon!)
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/whycoachingandconsulting/