Episode 141: Industry Tea with Stephanie Breaux Bradley
Episode description
What We Cover In This Episode:
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How this industry is a “moving target” and adaptability is essential [1:28]
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The relatability Stephanie gained by being a studio owner turned consultant [3:04]
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3 things to consider when crafting an intro offer [9:25]
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Why you need to realize that you can't control what type of buyer your client is or where they personally see the value [14:09]
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Add value: Your intro offer doesn’t have to be a price reduction [15:16]
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How can you use an intro offer as a win-back strategy [19:34]
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Why limited memberships often force a higher rate of consistency [23:04]
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Stephanie’s thoughts on free intro offers [24:14]
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Her tips for infusing creativity and trying some fun stuff with your offers [31:44]
Quotes:
“This industry seems to be shifting and changing so quickly, so I think adaptability should be the theme.” [Stephanie, 1:28]
“It’s been really cool to kind of be in a situation to filter through a lot of the noise for my clients, to bring them the things that I feel like is something that they need to focus on in the time that they’re in.” [Stephanie, 4:55]
“Having those conversations I think empowers the studio owner to be able to be in their studio more and be present. Let's all be honest; our goal is to create that community, because it's really easy to leave an exercise but it's really hard to leave a community.” [Stephanie, 5:39]
“Clarity [with offers] is very important, because people want to follow. You are the expert, what does it need to look like?” [Stephanie, 10:27]
LINKS:
Stephanie’s Website, Instagram & LinkedIn
Episode 138: How to Generate Your Financial Plan
fitDEGREE’s Business Portal
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https://www.instagram.com/fitdegree/
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https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q