Episode 161: Industry Tea with Partner Studio Scale - All About Ads
Episode description
What We Cover In This Episode:
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Introducing Studio Scale, our partner powering this podcast for the month of June [0:35]
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The difference between Meta and Google audiences and best practices for best results on all corresponding platforms [5:26]
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What Google Local, a newer ad platform, is all about and how it can be used in your marketing efforts [9:37]
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What type of KPIs you should be tracking from Meta and Google [10:28]
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The importance of keeping your team members and instructors advised on what is going on in the studio, all while keeping it simple [20:51]
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How advertising and marketing is really just problem solving through testing [22:04]
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Why understanding that the studio’s market is unique, and a one-size-fits-all approach to marketing doesn’t work [23:36]
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The reasons why your ad campaigns should always be evolving [24:33]
Quotes:
“When you're thinking about platforms, also think about what you were advertising, who the audience is, and what their intentionality is.” [Tim, 7:51]
“You may just not have enough folks searching for those particular terms for Google to even spend the amount of money you would need to bring in some sales.” [Jen, 9:27]
“Facebook and Google help us make contact with people for us to build a relationship to sell these memberships, but we need to think about our marketing. We need to think about our in-studio experience, our follow-up, and how we are building this relationship.” [Tim, 16:41]
“Studios markets are unique, and I just think it's a red flag if you're talking to somebody that is helping you with marketing and lead generation, if they don't take a really customized approach and are willing to test things out and see what works and what doesn’t.” [Jen [24:18]
LINKS:
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