Episode 181: Industry Tea with Partner Telomere Consulting - Email Content: What Should I Write About and Share?
Episode description
What We Cover In This Episode:
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What to consider when deciding on the type of email content you’ll be creating to promote your business [3:32]
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Why it’s so important to open up and sharing you, your studio and your values [5:21]
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Different ways that you can offer validity and social proof to your audience through your email content [10:09]
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A look at the content in automated emails versus scheduled ones [12:51]
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Catalina’s tips for measuring your email’s success [16:17]
Quotes:
“When you are about to make a decision based on what business to do business with, it may very well come down to a certain value or a certain element of their culture that speaks more to you than someone else.”[Catalina, 6:00]
“We talk about ourselves, which is great, that’s the first step of being vulnerable. You’re opening up, but then the next step is to follow it up with some validity, and bring in social proof, testimonials, reviews, and showcase your students and spotlight your teachers. That’s all to do with the community side of things.” [Catalina, 10:08]
“You don’t need to have new news to share something, it can be from the vault.” [Catalina, 11:12]
“When you’re looking through your numbers and you’re testing, be sure to be open to experiment, because as soon as they improve or suffer, that will be your immediate call to action as to what to do next.” [Catalina, 19:21]
LINKS:
Telomere’s Website & Free Resource, Must-Have Email Automations for Studio Growth
Connect with Telomere on Instagram, Facebook & LinkedIn
Episode 179: Industry Tea with Partner Telomere Consulting - Email Best Practices
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