Episode 202: Creating Personalized Member Journeys with Tags and Segmentation
Episode description
What We Cover In This Episode:
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A look at big moves Nike is making in the strength training equipment space [0:39]
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What client segmentation is and why it is so useful for studio owners looking to create personalized journeys for their members [2:42]
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The benefits segmentation provides when it comes to member preferences [8:00]
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How to work with tags and segments together [14:26]
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Our “Quick Wins” segment [15:10]
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A challenge we have for you that we’re calling the “tagging triumph” [18:41]
Quotes:
“[Client segmentation] is a useful tool, because it creates that individualized messaging and it really speaks to the consumer’s journey.” [Nick, 3:27]
“If you’re not segmenting your members out, your instructors don’t know these little things about them, and then they’re treating them the same. If you’re treating everyone the same, no one feels special, and if people don’t feel special, then you don't get the warm and fuzzies and [you have] a retention problem.” [Nick, 9:04]
“We want people to be forming connections that are lasting and positive, and I think if you’re going to have groups of people supporting each other, that’s great.” [Megan, 11:59]
LINKS:
Episodes 197, 199 & 201 with The Sales Arm
Episodes 189, 191, 193 & 195 with Pixality
Episodes 153, 155, 157 & 159 with Niki Riga
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