A special video podcast training! Brad Redding and Jon Cairo are joined by Stockton Fisher of Better Than Data and Mediauthentic to conduct walkthrough of building Looker Studio reports, including real-time metrics, from your GA4 data. Before getting into the training, we also discuss nuances and "gotchas" of GA4's UI reporting that causes confusion and leads to incomplete analysis. To watch the Youtube version with screenshare go here: https://youtu.be/FHj9Bs8vvGY ----- We release new episodes ...
Sep 07, 2023•49 min•Ep. 85
Brad Redding is joined by Jacob Hagberg, CDO of Sky Diamond Elite, to share his unique experiences working with Fashion and Luxury brands such as Prive Revaux and Mother. You'll learn about brand vs direct marketing and measures taken to protect brand equity; how Jacob's team likes to seed influencers to maintain brand vision when you don't have full control, and Jacob's page by page CRO tips. ----- We release new episodes every week that go deep into the world of tracking, analytics, and conver...
Aug 30, 2023•30 min•Ep. 84
Brad Redding is joined by Adam Sharon-Zipser, Managing Director at Elephant Room, to discuss how great gifting experiences can lead to profitable new customer acquisition channel, Adam's take on platform metrics vs MER, where personalized automations in SMS are going, and GA4 analysis. Elephant Room is based out of Australia but serves brands worldwide. Adam brings a unique perspective and vast experience that we're excited for you to learn from. ----- We release new episodes every week that go ...
Aug 23, 2023•39 min•Ep. 83
Brad Redding, Founder & CEO @ Elevar, is joined by Laura Stude, Co-Founder @ Surefoot, to talk all things conversion optimization and user testing. You'll here Laura's go-to BFCM conversion rate optimization hacks, how to implement a usability scorecard, how to conduct your own user research, and overall trends in CRO. ----- We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. ----- Links Referenced: Neilsen Norman Group (UX rese...
Aug 17, 2023•40 min•Ep. 82
Brad Redding, Founder & CEO @ Elevar, and Jon Cairo, Lead Solutions Engineer, discuss their takeaways from an interview with Johan van de Werken, who is widely regarded as one of the top thought leaders in the Big Query and GA4 landscape. You'll learn about how to compare Big Query to a Google Sheet, how to build realtime streaming reports that work for GA4, whats the ROI for a brand owner investing into Big Query. ----- We release new episodes every week that go deep into the world of track...
Aug 10, 2023•25 min•Ep. 81
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter ) shares his thoughts on the term signal and specifically what signal loss refers to. You'll learn the definition of signals when it comes to marketing pixels, why signal is important, the types of data that make up a signal, where this data that encompasses signals comes from, explicit vs implicit signal data, and headwinds that are impacting signal. ----- We release new episodes every week that go deep into the world of ...
Aug 03, 2023•28 min•Ep. 80
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter ) shares 7 of the most common questions and known issues that Elevar customers are facing with their transition to GA4 reporting. Hear about options for real-time reporting, data thresholding, reporting scopes, behavior event tracking and more. ----- We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. ----- Links Referenced: Reporting Scopes Explained Top 7 Mo...
Jul 20, 2023•19 min•Ep. 79
Host of The Unofficial Shopify Podcast, Kurt Elster, joins Brad Redding to share his insights on how D2C brands & marketers can get started in the booming world of podcasting to build a loyal audience. You'll learn tactical tips that save hours in production time, the mental battle through the first 100 episodes, how to measure the impact of podcasts, and a few of Kurt's hidden gems of his favorite Shopify apps and native features. Connect with Brad on LinkedIn Connect with Kurt here ----- W...
Jul 12, 2023•32 min•Ep. 78
In this new and unique episode format, one of our regular listeners and Elevar partner, Nevin Jethmalani of The Bondchain Group, asks Elevar Founder, Brad Redding, questions on all things related to tracking, cookies, Elevar features, server-side tracking, etc. There was no sharing of questions before the recording so these answers are raw uncut! Prior to recording Nevin shared regular feedback on episodes and suggested a great topic that might be good for non-technical marketers: "Have you thou...
Jul 05, 2023•44 min•Ep. 77
We have a special 2-time guest, Ben Zettler ( LinkedIn and Twitter ), join the show to discuss new skills his top performing partner brands share today, what tactics are still being used today that have gone stale and no longer work, tips to maximize potential for success on Facebook Ads, and other successful tactics Ben is seeing work across his client-base. ----- We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subsc...
Jun 27, 2023•42 min•Ep. 76
Brad Redding (Founder & CEO of Elevar) is joined by Nigel Thomas (CEO of Alpha Inbound) to talk about the intersection of tracking & marketing. Nigel shares their process of executing outsized results through media buying + content creation + CRO, myths they've learned are simply not true from large daily spends, and what to look out for when scaling from small to medium to large spends. Connect with Brad on LinkedIn Connect with Nigel on LinkedIn ----- We release new episodes every week...
Jun 22, 2023•38 min•Ep. 75
Brad Redding and Jon Cario discuss the new iOS17 announcement around Link Tracking Protection and the impact this has on your conversion tracking. During this episode they discuss what this change actually means to your tracking (i.e. what might break), how it impacts link trackers like Facebook, Google, UTMs, Klaviyo & others, and what changes or workarounds may come about to mitigate issues. Connect with Brad on LinkedIn Connect with Jon on LinkedIn ----- We release new episodes every week...
Jun 15, 2023•28 min•Ep. 74
Brad Redding and Jon Cairo are joined by Simo Ahava to discuss GA4. Just kidding -- no GA4 talk on this episode. Instead you'll learn about what skills Simo thinks are critical for technical marketers today and how to apply within a D2C org. Plus you'll hear thoughts on where Webkit and the potential future of server-set cookies, identity management, and where this intersects with digital marketers on Shopify today. Simo also answered a few listener questions from Jenna @ Daasity, Mikko @ Woolma...
Jun 08, 2023•50 min•Ep. 73
The Elevar Product Crew -- Brad Redding, Jon Cairo, and Jerica Krakowski -- answer 101 questions about client vs server-side set cookies, what the difference means for performance marketers, what User IDs are and how they compare to cookies, and how conversion tracking pixels rely on both to sync user behavior with marketing activities such as clicking ads, emails, or text messages. ----- We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimi...
May 31, 2023•40 min•Ep. 72
We are officially in new website launch season! In this week's pod, Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter ) and Adrien Levinger, Founder & CEO @ FAV Solution (Connect on LinkedIn ), talk about top learning lessons when launching a new storefront on Shopify. You'll learn about gotchas that have gone wrong, performance improvements within 2.0 theme building, SEO, pre and post launch analysis, and building ahead of Q4. ----- We release new episodes every week...
May 23, 2023•31 min•Ep. 71
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter ) shares the impact of Facebook's new Dataset UI in Events Manager and talks through the nuts and bolts of Facebook event tracking and user data collection, why it's important to Facebook, and how it impacts the $$ you spend with Facebook. ----- We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. ----- Links Referenced: Facebook Dataset Docs Elevar's Facebook ...
May 18, 2023•15 min•Ep. 70
Brad Redding (Founder & CEO @ Elevar) and Jon Cairo (Lead Solutions Engineer @ Elevar) are joined by Dr. Augustine Fou (Founder of Fou Analytics) who has spent a large part of his career researching Ad Fraud and the impact this has on advertising. You'll learn how ad fraud still impacts advertisers on platforms like Meta, TikTok, and Google, how to measure ad fraud, and steps you can take to mitigate the wasted spend with your own budget. ----- We release new episodes every week that go deep...
May 10, 2023•44 min•Ep. 69
Brad Redding (Founder & CEO @ Elevar) and Jon Cairo (Lead Solutions Engineer @ Elevar) are joined by Ravi Yada (Product Lead @ Microsoft Clarity) to discuss how ChatGPT and AI is going to disrupt day to day data analysis for eCommerce brands in 2023. Ravi shares how Clarity has been building AI-powered Copilot into Clarity to make the process of data analysis => insights => recommendations nearly instantaneous. ----- We release new episodes every week that go deep into the world of tra...
May 02, 2023•38 min•Ep. 68
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter ) shares what Elevar customers are seeing when comparing Google Ads conversions from direct tags vs GA4 linked conversions, why marketing platforms that manage display campaigns don't want to move all server-side, and some stats on Safari 16.4 usage to date. ----- We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. ----- Links Referenced: Impact of Safari 16.4...
Apr 27, 2023•19 min•Ep. 67
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter ) shares thoughts on Safari 16.4 and the impact from the latest Webkit rollout that targets solutions extending cookie expiration. How does it impact Meta advertising? Is it worse than iOS14? Will it impact your own tracking? Listen in to hear Brad's thoughts. Plus read our quick guide referenced below on Cookie Expiry overview! ----- We release new episodes every week that go deep into the world of tracking, analytics, an...
Apr 13, 2023•18 min•Ep. 66
Brad Redding has three-time guest Jon Cairo on to talk about Microsoft's potential plans for Clarity automated data analysis, how to handle GTM in Shopify's web pixel manager, UA vs GA4 report comparison, tracking on headless sites, and improvements to email marketing flows. ----- We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. ----- Links Referenced: Microsoft Clarity GA4 Shopify Slack Group (for report examples, etc) Elevar He...
Apr 04, 2023•36 min•Ep. 65
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter ) talks through 7 ChatGPT prompts he used to test out results from a data analytics and CRO strategist perspective (including copy/pasting loads of data into prompt to analyze). Plus he shares news about Shopify's Google Tag Manager Web Pixel integration and what to look out for before diving in headfirst. ----- We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimizati...
Mar 30, 2023•23 min•Ep. 64
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter ) shares 5 specific examples of onsite conversion optimization improvements and the underlying data behind them. Brad also shares how to calculate the data behind a UX issue we found that could make a customer an extra $50K/month. Plus you’ll learn about Elevar’s new public Benchmark that charts key metrics like conversion rate, RPV, and others by revenue band, vertical, and date range. ----- We release new episodes every ...
Mar 24, 2023•25 min•Ep. 63
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter ), and Dan LeBlanc, Co-Founder & CEO @ Daasity (Connect on LinkedIn ), share the details on what they are seeing on the data collection side of GA4 and the data reporting differences when comparing to Universal Analytics. It was a live Q&A with customers and partners of both companies -- so you can hear what others are thinking about as well. Bonus -- you'll hear Brad's breakdown on the new native GA4 integration t...
Mar 15, 2023•42 min•Ep. 62
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter ), shares a tip on ensuring Attentive signups and Klaviyo activity is connected, Elevar's new support for non-Shopify sites like headless and custom landing pages, TikTok post-purchase survey data reporting, the latest news and updates related to GA4, and what we're seeing with Shopify's Checkout Extensibility rollout. ----- We release new episodes every week that go deep into the world of tracking, analytics, and conversi...
Mar 06, 2023•21 min•Ep. 61
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter ) and Gabriel Freeman, Founder of GLC Analytics (Connect on LinkedIn ) perform a working session on how to get Big Query connected to Google Sheets to automate daily and weekly reporting for your eCommerce brand (visit YouTube for our full video version ). Big Query sounds scary -- but this shows how a non-technical marketer can get up and running using free tools to set the foundation for your own data warehouse. You'll l...
Feb 21, 2023•38 min•Ep. 60
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter ) talks about Android's new "iOS-like" privacy rollout and the impact on consumer tracking, Shopify's new checkout updates, the sunsetting of checkout.liquid and order status page for managing scripts -- and how an overflowing bathtub relates to GA4 July timeline. ----- We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss ...
Feb 15, 2023•17 min•Ep. 59
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter ) joins the eCommentary Podcast with Andy Gray to discuss the evolution of Elevar since founding, how we apply customer insights to our roadmap, the nuanced differences of client-side vs server-side tracking, and how the tracking headwinds are impacting advertising and attribution today. ----- We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subs...
Feb 06, 2023•40 min•Ep. 58
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter ) is joined by Mikko Rekola (Connect on LinkedIn ), Chief Evangelist at Woolman to discuss the do's and don'ts of measurement for brands operating in the European Union, Shopify Markets, GA and Big Data differences between US and EU, and the macro-economic risks that brands face in Europe. ----- We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to su...
Jan 30, 2023•24 min•Ep. 57
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter ) is joined by Maurice Rahmey, Co-Founder of Disruptive Digital and 5 Year Facebook Alum (Connect on LinkedIn ) to talk advanced Facebook data collection tactics, creative optimization, and thinking beyond the click. Learn a unique perspective on how creative can dictate targeting and scaling by letting machines do their thing. ----- We release new episodes every week that go deep into the world of tracking, analytics, and...
Jan 23, 2023•37 min•Ep. 56
