What Is Facebook's New Dataset in Events Manager + What Data Facebook Really Wants to Help You Lower CPMs
May 18, 2023•15 min•Ep. 70
Listen to this episode in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more
Episode description
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares the impact of Facebook's new Dataset UI in Events Manager and talks through the nuts and bolts of Facebook event tracking and user data collection, why it's important to Facebook, and how it impacts the $$ you spend with Facebook.
-----
We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.
-----
Links Referenced:
Facebook Dataset Docs
Elevar's Facebook Performance Overview w/Video
-----
And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!
For the best experience, listen in Metacast app for iOS or Android