Client vs Server-Set Cookies, User IDs & How They Work, Future of Conversion Tracking w/Jon Cairo and Jerica Krakowski

The Elevar Product Crew -- Brad Redding, Jon Cairo, and Jerica Krakowski -- answer 101 questions about client vs server-side set cookies, what the difference means for performance marketers, what User IDs are and how they compare to cookies, and how conversion tracking pixels rely on both to sync user behavior with marketing activities such as clicking ads, emails, or text messages.

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We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.
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Links Referenced:

Session Enrichment by Elevar

Facebook Performance by Elevar

Klaviyo server-side tracking by Elevar

Safari 16.4 Episode

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And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!