Q&A: Microsoft Clarity Automated Analysis AI + GTM in Shopify Web Pixel + GA4 vs UA Reporting with Jon Cairo

Brad Redding has three-time guest Jon Cairo on to talk about Microsoft's potential plans for Clarity automated data analysis, how to handle GTM in Shopify's web pixel manager, UA vs GA4 report comparison, tracking on headless sites, and improvements to email marketing flows.

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We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.
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Links Referenced:

Microsoft Clarity

GA4 Shopify Slack Group (for report examples, etc)

Elevar Headless doc

Shopify GTM Pixel Doc

Elevar's GTM Pixel Details

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And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!