Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter ) shares feedback on recent reports regarding Facebook Pixel changes and tracking issues; a new Shopify thank you page roll-out that requires a different tracking setup, and trends we're seeing around privacy and consent needs from new customers. ----- We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode. ----- ...
Jan 19, 2023•22 min•Ep. 55
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter ) and Anthony Morgan, Founder @ Enavi (Connect on LinkedIn ) talk about how to conduct a 4 step customer research and competitive analysis process to help improve your conversion rate. You'll also learn about some of the biggest test & experimentation wins that can be applied in 2023. ----- We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to sub...
Jan 09, 2023•46 min•Ep. 54
Brad Redding and and Jon Cairo from Elevar host special guest Andrew Campbell, Head of Data Science at OpenStore, to dive deep into data warehouse use cases and tips to get started, competitive advantages to maintaining your own data warehouse, how OpenStore operates their data stack to extract insights, why the iOS14 release and potential impact may have been a crutch for some, and how OpenStore approaches valuations when acquiring D2C brands -- what metrics matter. ----- We release new episode...
Dec 15, 2022•36 min•Ep. 53
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter ) shares a few quick updates on GA4, why December 17th is such a big day, BFCM week benchmarks, and trends that he's seeing from Shopify merchants going into 2023. ----- We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode. ----- Links from episode: - Ben Kruger (Dec 17th data point) - Shopify GA4 Release Notes ...
Dec 07, 2022•14 min•Ep. 52
Brad Redding, Founder & CEO @ Elevar and Jon Cairo, Lead Solutions Engineer @ Elevar, go back to the basics in this episode talking about tracking 101: - Basic definitions - Why conversion tracking is not a new problem - Why technical marketing matters to compound business growth - How tracking works online - Difficulties with tracking - Is tracking needed if you only advertise on one channel - GA4 data driven model - Tracking beyond attribution enforcements Enjoy! ----- We release new episo...
Nov 30, 2022•40 min•Ep. 51
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter ) shares his process for performing year over year analysis to answer questions like "Why is ____ down compared to last year", "What trends are impacting our performance?", "Where should I focus my optimization efforts for the remainder of the year?". Use these simple frameworks to help you get more out of your Google Analytics data in a limited amount of time. ----- We release new episodes every week that go deep into the...
Nov 22, 2022•20 min•Ep. 50
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter ) shares his thoughts on the future of consent compliance (GDPR, CCPA) and why the experience for end users, brand owners, and consent integrators needs a major overhaul. ----- We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode. ----- Links: Elevar's Server-Side Consent Integrations ----- And if you're new to ...
Nov 16, 2022•20 min•Ep. 49
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter ) talks about merchandising funnel reports in GA4 and Universal Analytics, why content measurement is critical during holiday & how to do it, optimizing the Rebuy Smart Cart with Attentive opt-ins, post-purchase SMS flow tips, and how to tag Google Ads events to track holiday traffic. ----- We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to sub...
Nov 08, 2022•19 min•Ep. 48
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter ), talks about real-time reporting needs during peak Black Friday Cyber Monday shopping days. Learn what to consider with Universal Analytics, GA4, Elevar, and how to trust your setup is working as expected if you see delays in reporting. ----- We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode. ----- Links: G...
Nov 01, 2022•23 min•Ep. 47
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter ), answers the most commons questions that Elevar customers have had about Shopify's New Checkout 1 Upgrade and the new Pixel Manager and Web Pixel API. Questions include differences for Plus and Non-Plus stores, options for upgrading, options for rolling back, what gaps to expect, how checkout.liquid is impacted, and more. ----- We release new episodes every week that go deep into the world of tracking, analytics, and con...
Oct 24, 2022•28 min•Ep. 46
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter ), talks about the concept of Bandit Testing during high traffic short time periods (like holidays!) to maximize the gains from your experimentation and a/b testing program this Q4. You'll also learn about a/b test learnings from previous holiday periods to boost your performance this holiday season. ----- We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be...
Oct 11, 2022•17 min•Ep. 45
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter ), talks all about the new Shopify Pixels feature just released for all Shopify Plus and Non-Plus merchants. The Web Pixel API is part of the larger ongoing rollout of the new faster and optimized checkout from Shopify. If you currently rely on adding tracking into the checkout.liquid file or use Google Tag Manager inside checkout this is a must-listen. ----- We release new episodes every week that go deep into the world o...
Oct 04, 2022•24 min•Ep. 44
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter ) and Aman Advani, Co-Founder @ CEO of Ministry of Supply, talk about building a Product IQ metric from conversion data to help drive product design, marketing, and strategic business decisions. This is a must-listen for brand owners who lead with product! ----- We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episo...
Sep 26, 2022•12 min•Ep. 43
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter ) walks through the difference between 1st and 3rd party cookies, why marketing isn't dead after Google Chrome "bans" 3rd party cookies, why you are already living in this future (of no 3rd party cookies), how to analyze cookies on your own site, and takeaways to consider. ----- We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you ne...
Sep 19, 2022•17 min•Ep. 42
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter ) shares 40 questions that Elevar customers have asked during their onboarding process. Specifically the questions that they need answers to from their Google Analytics data. You'll also hear why "accurate data" is so subjective and can be source of confusion without clarity amongst teams. ----- We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to su...
Sep 12, 2022•29 min•Ep. 41
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter ) breaks down the article from Disruptive Digital that spoke in detail about the under-performance of the native Shopify + Facebook CAPI Integration. Plus you'll learn about how Elevar's server-side integration works and a Hydrogen site launch from SKIMS + SDG. ----- We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an ...
Sep 06, 2022•25 min•Ep. 40
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter ) shares 5 unique perspectives on tracking, data analysis, and conversion rate optimization. You'll hear his thoughts on: Is Google Tag Manager really what businesses want? Why is CRO based analysis is an after-thought What is the most impactful set of data you can glean from analytics Segmenting A/B tests by campaign 5 skills that help make the best CRO strategists ----- We release new episodes every week that go deep int...
Aug 29, 2022•18 min•Ep. 39
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter ) shares 9 tips to help prepare for holiday shopping season. Tips include cleaning up old (or slow) tracking scripts, pausing or delaying scripts during heavy traffic periods, update event tracking for insights, when to a/b test, and how to handle coupon hunters. ----- We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss a...
Aug 22, 2022•24 min•Ep. 38
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter ) shares quick updates on Twitter Conversion API and the Google Tag. Then dives deep into a challenge with onsite email & SMS collection, the opportunity to improve this around key interactions like add to carts, and how this can be helpful for conversion rate and optimizing remarketing efforts through better tracking. ----- We release new episodes every week that go deep into the world of tracking, analytics, and conv...
Aug 15, 2022•27 min•Ep. 37
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter ) shares 10 real-life examples of tracking questions, issues, and resolutions from recent customer interactions with our team. Topics include: Tracking on Global-E/International checkouts Facebook over-attribution Headless data layer implementation and testing Subdomain landing page tracking Custom event naming convention for Google Analytics What type of data does Elevar collect Is Shopify split-testing their checkout? Wh...
Aug 08, 2022•30 min•Ep. 36
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter ) and guest Nikki Elbaz (Connect on LinkedIn and Twitter ), talk all about converting via copy and emails. Nikki is a legendary conversion copywriter and shares her tips on where she goes for inspiration, brands that are crushing the copywriting game, copywriting changes during market changes, how she analyzes email performance today, and thoughts on AI copywriting. ----- We release new episodes every week that go deep int...
Aug 01, 2022•43 min•Ep. 35
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter ) breaks down Harvard Business Review's guide on How To Market in a Downturn with 6 ideas that meet your customer where they are in today's market. You'll learn about the 4 types of cohorts like the "Life for Today" customer and tactics to maximize your marketing potential. Plus you'll hear thoughts on this upcoming holiday BFCM and why sales may pull back even earlier than November. ----- We release new episodes every wee...
Jul 25, 2022•27 min•Ep. 34
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter ) shares quick news on announcements from Twitter and GA4 on updates to their tracking (GA4 now has conversion rate metrics!). Plus learn about the in's and out's of Consent Management for Shopify brands: 1. What is consent management & consent mode 2. How does it impact your tracking 3. What are examples of different cookie categories 4. Why is compliance needed 5. How does it work with client-side tracking 6. How doe...
Jul 18, 2022•27 min•Ep. 33
Chase Clymer, Host of the Honest eCommerce Podcast and co-founder of Electric Eye (Connect on Twitter ) joins Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter ) to do a deep dive on conversion rate optimization. Some of the topics discussed: # 1 system Chase thinks brands should focus on building first Founder vs outsourcing product-market fit Approach to blending qualitative (surveys, heatmaps etc) with quantitative data Do you have enough revenue to test and is it wort...
Jul 11, 2022•32 min•Ep. 32
Andrew Faris, Host of the eCommerce Playbook podcast (Connect on Twitter ) joins Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter ) to discuss Andrew's methodology for Facebook attribution analysis using Google Analytics and Facebook data, tracking issues he sees cause issues in platform, and why Google Ads Performance Max is crushing it today. ----- We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sur...
Jul 06, 2022•34 min•Ep. 31
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter ) shares 5 examples of funnels to analyze Shopify stores using GA4's funnel builder, GA4's path explorer, and Universal Analytics custom segments. They include: 1. GA4 -- creating cohorts by gender 2. Segmenting Product and Collection landing page groups 3. GA4 Path Explorer -- are your hypothesis correct in what you expect out of your landing page? 4. Content analysis funnel -- how does your homepage content funnel users ...
Jun 27, 2022•29 min•Ep. 30
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter ) shares how to split subscription vs one-time purchase conversion tracking for Google Analytics, Facebook, and other channels. Plus learn the latest best practice in configuring Google Optimize to mitigate site speed issues. ----- We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode. ----- Links Referenced: S...
Jun 20, 2022•14 min•Ep. 29
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter ) shares 3 tracking issues with the Facebook Pixel that are impacting Elevar customers (and many more!). The big one is how to block spam events from attaching fake purchase data to your pixel but you'll also learn about a new-ish issue where CAPI events reported inside the Facebook UI are severely under-reporting (even though it works fine) and $0 conversion value shown in Ads Manager (even though value was sent). ----- W...
Jun 13, 2022•19 min•Ep. 28
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter ) shares the most common tracking issues we see with custom landing page funnels like headless sites, Webflow + Shopify combos, Shogun, Zipify, and Wordpress. Plus you'll learn how to implement fixes to ensure these are non-issues for your own site. ----- We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode. -...
Jun 06, 2022•19 min•Ep. 27
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter ) shares the latest tracking and marketing updates with your most critical marketing channels. Highlights include Google Marketing Live announcements, Snapchat CAPI, Klaviyo native app updates, and TikTok deprecated events. ----- We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode. ----- Links Referenced: Tik...
May 30, 2022•20 min•Ep. 26
