Twitter & GA4 Tracking Updates + The What, Why, and How of Consent Management

Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares quick news on announcements from Twitter and GA4 on updates to their tracking (GA4 now has conversion rate metrics!). Plus learn about the in's and out's of Consent Management for Shopify brands:

1. What is consent management & consent mode
2. How does it impact your tracking
3. What are examples of different cookie categories 
4. Why is compliance needed
5. How does it work with client-side tracking
6. How does it work with Elevar's server-side tracking

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We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
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Links Referenced:

Elevar's Consent and Privacy management docs

Charles Farina Twitter and Simo Ahava Twitter

Google Ads EU Consent announcement

GA4 Funnel episode

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And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!