Tracking 101 with Jon Cairo: How It Works + How It Compounds Business Growth + FAQs
Nov 30, 2022•40 min•Ep. 51
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Episode description
Brad Redding, Founder & CEO @ Elevar and Jon Cairo, Lead Solutions Engineer @ Elevar, go back to the basics in this episode talking about tracking 101:
- Basic definitions
- Why conversion tracking is not a new problem
- Why technical marketing matters to compound business growth
- How tracking works online
- Difficulties with tracking
- Is tracking needed if you only advertise on one channel
- GA4 data driven model
- Tracking beyond attribution enforcements
Enjoy!
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