Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter ) and Jerica Krakowski, Technical Product Manager @ Elevar (Connect on LinkedIn ), talk all about post-purchase conversion tracking on Shopify. You'll learn about primary vs upsell purchase event considerations, client-side vs server-side considerations, step by step go live process, Shopify plus vs non-plus considerations, and known limitations and issues with the post-purchase tracking setitng. ----- We release 2 new epi...
May 23, 2022•33 min•Ep. 25
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter ) shares whats new in the world of tracking from the past few weeks. Topics include Google Ads enforcement of collecting consent in EU (or risk Google Ads suspension), the demise of real-time reporting in Universal Analytics, and recent updates with GA4 as Google pushes out regular enhancements on the way to July 2023. ----- We release 2 new episodes every week that go deep into the world of tracking, analytics, and conver...
May 20, 2022•16 min•Ep. 24
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter ), and Dan LeBlanc, Co-Founder & CEO @ Daasity (Connect on LinkedIn ), discuss data warehousing integrity, impact that Dan has seen on Daasity customers from iOS changes, examples of insights that brands have extracted by centralizing data, the role of Google Analytics vs business intelligence dashboards, and the future of data between Elevar and Daasity. ----- We release 2 new episodes every week that go deep into the...
May 16, 2022•51 min•Ep. 23
Brad Redding (Connect on LinkedIn and Twitter ) and Dan Hansfield (Connect on LinkedIn ) of Datasmith dig into goal oriented tracking plans and OKRs to drive measurement plans. So: define goals > build measurement plan > implement tracking. You'll learn about an example of one brand who wanted to test TikTok vs Instagram's influence on top of funnel acquisition by primarily ignoring all other metrics except for the net # of new customers in Shopify. Show Notes: (00:40) - Gap in data expert...
May 10, 2022•38 min•Ep. 22
Brad Redding (Connect on LinkedIn and Twitter ) and Ben Zettler ( LinkedIn and Twitter ) break down a process they'd take if they were tasked with doubling an eCommerce brand's conversion rate in 100 days. They'll discuss user testing, onsite CRO, price testing, Youtube strategies, and dig deep into 7 high performing email growth optimizations. Show Notes: (04:00) - User research and talking to customers (12:40) - Optimizing email flows and campaigns with 7 amazing examples (28:00) - Fixed vs di...
May 06, 2022•54 min•Ep. 21
Brad Redding (Connect on LinkedIn and Twitter ) shares his top 10 insights from the first 20 episodes of the podcast. If you haven't listened to every episode, this gives you a sneak peek into the main highlights and talking points of each one. Highlights Featured: Episode 1 - Why some marketing channels are hesitant to go fully server-side tracking Episode 2 - How friction on Facebook tracking has similar impact to affiliate marketing tracking Episode 3 - Subscription brands — don’t sleep on ev...
May 04, 2022•17 min•Ep. 20
Brad Redding (Connect on LinkedIn and Twitter ) shares 5 types of A/B Test Experiments that anyone can implement in minutes. You'll learn how to implement Existence, Copywriting, Content Sort Ordering, Personalization, and testing into an entire site redesign to maximize your conversion rate improvement. ----- We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode. ----- Links Referen...
Apr 29, 2022•20 min•Ep. 19
In this unique episode, Brad Redding (Connect on LinkedIn and Twitter ) shares notes from Elevar's internal daily customer success sync to provide more insight into our day to day. These are all tracking related questions or issues that our customers are facing -- from subscription tracking nuances, cross-domain for landing pages, TikTok server-side, GA4, Flow.io checkouts, Reddit, and more. ----- We release 2 new episodes every week that go deep into the world of tracking, analytics, and conver...
Apr 25, 2022•18 min•Ep. 18
Brad Redding (Connect on LinkedIn and Twitter ) shares the 4 most common marketing technologies that Elevar customers share - conversion tracking, attribution, survey, and business intelligence software. You'll also learn about the nuances of conversion tracking, the most common pitfalls and customizations, and FAQs that we get from our customers. Show Notes: (01:00) - 4 spokes in data collection wheel (07:30) - Pushing vs pulling data to and from analytics and marketing platforms (11:30) - Conv...
Apr 21, 2022•32 min•Ep. 17
Brad Redding (Connect on LinkedIn and Twitter ) shares stats of ad and tracker blocking technology, what happens to tracking when these tools are enabled, how you can verify the impact yourself, why server-side tracking has grown to combat this, and two customer stories where we quantified their adblocker usage and compared to a server-side GA property. Show Notes: (01:00) - Adblocker usage stats (04:20) - Impact of Adblockers on tracking (08:10) - Is server-side tracking impacted (11:10) - How ...
Apr 18, 2022•24 min•Ep. 16
Brad Redding (Connect on LinkedIn and Twitter ) and Elevar's Lead CRO Strategist, Kirby Crook (connect on LinkedIn ) share their top 6 a/b test experiments of all time. Plus you'll learn what processes separate brands with successful experimentation programs, what survey questions work today to help with CRO, and how asking questions can help uncover features or descriptions that are missing on site. Show Notes: (0:30) - Top 6 a/b test experiments of all time (16:30) - Brand experimentation oper...
Apr 15, 2022•37 min•Ep. 15
Brad Redding (Connect on LinkedIn and Twitter ) shares 12 reasons why he sees Facebook under or over reporting conversions. Details include day-of-conversion attribution nuance, reporting changes, tracking issues/bugs, and third party apps or checkouts. Under Reporting: Attribution Window & Conversion Value Reporting Differences Short Windows & Reporting Delays Recent Events UI does not show iOS events Missing fbc or other advanced matching parameters Post purchase upsells not configured...
Apr 11, 2022•23 min•Ep. 14
Brad Redding (Connect on LinkedIn and Twitter ) shares recommendations on how to configure tracking for Google Analytics, GA4, Facebook, Google Ads, and other channels for brands that have multiple Shopify sites unique to geographic regions. You'll learn: - How to think about single vs multi-properties in GA - How to build rollup vs unique geo-location reports - Setup for Universal Analytics vs GA4 - Segments vs Comparisons feature in GA4 - Facebook pixel considerations - Google Ads merchant cen...
Apr 07, 2022•23 min•Ep. 13
Brad Redding (Connect on LinkedIn and Twitter ) shares his 5 step data analysis process he uses when looking for areas of opportunities in Google Analytics. You'll learn how he analyzes funnels, landing pages, event tracking, micro-funnels, and applying other a/b test winners to new site recommendations. Plus what goals he sets prior to embarking on this 30 minute data dive. ----- We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization...
Apr 04, 2022•21 min•Ep. 12
Brad Redding (Connect on LinkedIn and Twitter ) shares how to get started with event tracking on your main navigation and homepage. Plus you'll hear 3 example a/b test experiment winners on homepages through the use of event tracking data analysis. ----- We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode. ----- Links Referenced: https://www.getelevar.com/ https://www.getelevar.com...
Mar 31, 2022•18 min•Ep. 11
Brad Redding (Connect on LinkedIn and Twitter ) and Co-Founder & CEO of Rockerbox, Ron Jacobson (Connect on LinkedIn ), go deep into the world off OTT, CTV, podcast, and other data & attribution lessons that brands like Rothys, FIGS, and other Rockerbox customers are solving for. Plus you'll learn what to think about when starting to move marketing budgets outside of Facebook and Google. Show Notes: (01:30) - Rockerbox 101 (03:20) - What do in-house data teams look like (08:50) - What ha...
Mar 28, 2022•41 min•Ep. 10
Brad Redding (Connect on LinkedIn and Twitter ) shares 10 thoughts on the announcement of Universal Analytics sunsetting July 2023 and the world of GA4 taking over in Google Analytics for all businesses. Thoughts include: When brands will start to really use GA4 as their primary analytics tool Features of GA4 which make it better than Universal Analytics GDPR and privacy thoughts on this move Self-hosted GA4 (?) Data warehousing Impact on third party trackers Training ----- We release 2 new epis...
Mar 24, 2022•22 min•Ep. 9
Brad Redding (Connect on LinkedIn and Twitter ) and Matt Bahr (Connect on LinkedIn and Twitter ) from EnquireLabs go deep into the data weeds on blending survey data with analytics data, where customer survey data fits in attribution analysis, and real life examples of brands that have extracted unique insights from survey data to shift marketing messaging that led to unanticipated growth. ----- We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversi...
Mar 21, 2022•39 min•Ep. 8
Brad Redding (Connect on LinkedIn and Twitter ) talks about why there was a rush to use Offline Conversion API for Facebook, what other Offline Conversions to consider from Shopify channels, the potential future of purchase behavior happening outside of normal flow, and why you should consider sending these conversions to marketing channels via server-side APIs. ----- We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to ...
Mar 17, 2022•10 min•Ep. 7
Brad Redding (Connect on LinkedIn and Twitter ) and Austin Harrison (Connect on LinkedIn ) from Northbeam discuss why demand is so high for attribution solutions, what decisions brands are making from these datasets to scale top of funnel, and how to blend the use of conversion tracking + attribution + data warehouse solutions. ----- We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an epis...
Mar 14, 2022•35 min•Ep. 6
Brad Redding (Connect on LinkedIn and Twitter ) and Elevar's Jon Cairo share the 10 most common tracking issues we see (and fix) on headless Shopify websites. Plus you'll learn how you can prevent these issues on your own headless website and what we see in the future of Shopify's Hydrogen framework. ----- We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode. ----- Show Notes: (02:3...
Mar 10, 2022•43 min•Ep. 5
Brad Redding (Connect on LinkedIn and Twitter ) discusses the benefits, challenges, and responsibilities of owning and managing your own Google Tag Manager Server-Side container. Plus learn about server-side tracking alternatives to GTM. ----- We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode. ----- Show Notes: (00:30) - Difference of web vs server-side container (03:45) - Benefi...
Mar 07, 2022•24 min•Ep. 4
Brad Redding (Connect on LinkedIn and Twitter ) shares 5 examples of how to improve data collection for subscription features on D2C eCommerce websites. The goal -- 1) unlock insights to help improve % of subscription orders vs one-time (to increase LTV) and 2) reduce churn (to increase growth rate). ----- We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode. ----- Show Notes: (1:30...
Mar 03, 2022•18 min•Ep. 3
Brad Redding (Connect on LinkedIn and Twitter ) shares how one brand almost lost an affiliate driving $200K+ in revenue per year due to tracking issues. Plus how to implement your own server-side tracking for affiliate providers. ----- We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode. ----- Show Notes: (1:00) - 2 reasons why I'm talking about this (+ the stats) (4:40) - Why an a...
Feb 27, 2022•17 min•Ep. 2
Brad Redding (Connect on LinkedIn and Twitter ) and Thomas Slade ( LinkedIn ) discuss client-side vs server side tracking, user ID fingerprinting, and why why popular channels (e.g. TikTok, Snapchat, etc) and affiliates might not be ready for conversion API tracking (to help you reduce site speed). ----- We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode. ----- Show Notes: (01:25)...
Feb 23, 2022•31 min•Ep. 1
