How To Set-Up Google Analytics & Marketing Pixels for Brands With Multiple International Websites
Episode description
Brad Redding (Connect on LinkedIn and Twitter) shares recommendations on how to configure tracking for Google Analytics, GA4, Facebook, Google Ads, and other channels for brands that have multiple Shopify sites unique to geographic regions.
You'll learn:
- How to think about single vs multi-properties in GA
- How to build rollup vs unique geo-location reports
- Setup for Universal Analytics vs GA4
- Segments vs Comparisons feature in GA4
- Facebook pixel considerations
- Google Ads merchant center and product tag considerations
- Currency conversion
Enjoy!
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Links Referenced:
10 Things I Think About GA4 Transition