How Does Conversion Tracking (what Elevar does) Compare to Other Attribution & Analytics Solutions
Episode description
Brad Redding (Connect on LinkedIn and Twitter) shares the 4 most common marketing technologies that Elevar customers share - conversion tracking, attribution, survey, and business intelligence software. You'll also learn about the nuances of conversion tracking, the most common pitfalls and customizations, and FAQs that we get from our customers.
Show Notes:
(01:00) - 4 spokes in data collection wheel
(07:30) - Pushing vs pulling data to and from analytics and marketing platforms
(11:30) - Conversions aren't just purchases
(17:30) - 5 of the most common questions and customizations when considering conversion tracking requirements
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We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
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Links Referenced:
Podcast Episode with Ron from Rockerbox
Podcast Episode with Austin from Northbeam