GTM Server-Side Container Benefits, Challenges, and Responsibilities

Conversion Tracking Playbook

Mar 07, 2022•24 min•Ep. 4

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Episode description

Brad Redding (Connect on LinkedIn and Twitter) discusses the benefits, challenges, and responsibilities of owning and managing your own Google Tag Manager Server-Side container. Plus learn about server-side tracking alternatives to GTM.

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Show Notes:
(00:30) - Difference of web vs server-side container
(03:45) - Benefits to server-side containers
(10:40) - Your responsibilities of owning a server-side container
(15:30) - 4 alternatives to GTM server-side container (for server-side tracking)
(18:00) - Pro's and Con's

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Links:
https://www.getelevar.com/

https://www.getelevar.com/guides/server-side-tagging/overview/

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