Affiliate Conversion Tracking: How One Brand Almost Lost a $200K+/year Affiliate Due to Tracking Issues

Conversion Tracking Playbook

Feb 27, 2022•17 min•Ep. 2

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Episode description

Brad Redding (Connect on LinkedIn and Twitter) shares how one brand almost lost an affiliate driving $200K+ in revenue per year due to tracking issues. Plus how to implement your own server-side tracking for affiliate providers.

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We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
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Show Notes:

(1:00) - 2 reasons why I'm talking about this (+ the stats)
(4:40) - Why an affiliate driving $200K+ in revenue threatened to cancel contract with a brand
(5:50) - Why affiliates change who they promote
(9:00) - How to improve accuracy of affiliate conversion tracking

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Links:
https://www.getelevar.com/
Affiliate stats - https://findstack.com/affiliate-marketing-statistics

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