How Better Gifting Experiences Drives More Revenue + Smart SMS Automations + CAC vs MER Analysis with Adam Sharon-Zipser from Elephant Room
Episode description
Brad Redding is joined by Adam Sharon-Zipser, Managing Director at Elephant Room, to discuss how great gifting experiences can lead to profitable new customer acquisition channel, Adam's take on platform metrics vs MER, where personalized automations in SMS are going, and GA4 analysis.
Elephant Room is based out of Australia but serves brands worldwide. Adam brings a unique perspective and vast experience that we're excited for you to learn from.
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We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.
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And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!
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