On today’s episode, we’re joined by Cassidy Lavin , SVP of Innovation at Smule, Inc., and Alex Watt , Strategic Partner Manager for Developer Partnerships here at Meta. They’re here to talk about how businesses like Smule are seeing growth from investments in video and how new Meta products can make this easier. We talk about: - How the rise of short-form video is impacting different industries. - The importance of audio in short-form video compared to traditional video content. - General best p...
Nov 30, 2022•26 min•Transcript available on Metacast Turning Audiences Into Businesses with Kipp Bodnar and Piyush Mangalick On today’s episode, Alvin Bowles at Meta is talking to Kipp Bodnar , CMO at HubSpot, and Piyush Mangalick , VP of Business Engineering for a Media & Community Partnerships team at Meta. We’re talking about: - How to get started building audiences and turning them into businesses. - The shift from trusting brands and media to trusting influencers and creators. - Tools and resources for turning audiences into businesses. - How...
Nov 10, 2022•38 min•Transcript available on Metacast On this episode, we’re joined by Jorie Waterman , Industry Manager at Meta, and Sarah-Anne Birdsell , Global Technology Solutions Lead at Meta. They discuss the future of shopping, how technology is driving changes in e-commerce, and the future of multi-dimensional shopping. Together we discuss: - What the future of shopping will look like from an end-user perspective. - How technologies like AI can make the online shopping experience more personalized and rewarding. - Bringing online and offlin...
Nov 02, 2022•28 min•Transcript available on Metacast In today’s episode, we’re joined by Latarria Coy , Head of Ethical Media - DEI Champion at Influential . Latarria is here to talk about ethical media and how companies can be more diverse, inclusive and fair. We talk about: Latarria’s story and what is involved in being a head of ethical media. What does DEI look like for younger generations? How can companies sustain DEI over time? How influencers can help brands reach more diverse audiences. How brands can reconcile from imperfect past behavio...
Oct 20, 2022•27 min•Transcript available on Metacast This episode is all about making purchases directly on social platforms like Facebook and Instagram. Joining host Jordan Rogers-Smith for the discussion are Carlos Martinez Tuanama , Business Engineer, Commerce at Meta , and Link Walls , VP, Digital Marketing Strategy at ChannelAdvisor . They discuss: Why more and more users are buying on social platforms. Some best practices for showcasing products and services on those platforms. How on-platform checkout solves the perennial attribution questi...
Sep 20, 2022•28 min•Transcript available on Metacast Your True Self is Priceless. As a long-time LGBTQIA+ ally, Mastercard knows how important it is to build safe, inclusive and welcoming spaces. A leading technology company, Mastercard is uniquely positioned to drive the growth of new communities at the new frontier—the Metaverse. True Self World is an immersive, digital gathering place in the Metaverse for members of the LGBTQIA+ community and its allies. In this podcast, Finola Austin , Creative Strategist at Meta, and Gregg Weiss , Director/VP...
Aug 31, 2022•36 min•Ep 31•Transcript available on Metacast This episode is all about empathy: what it is, how we can improve it, and the advantages it brings to everyone it touches. To discuss this topic, podcast host, Jessica Liao, is joined by Kate Brodock, CEO of Switch and General Partner of W Fund; Judith Martinez, Founder of InHerShoes Inc. and Social Impact Practitioner; and Corey Ponder, Creative, Curation, and Programs, Meta Content and Community Partnerships. Judith kicks off the discussion by outlining various types of empathy. She also descr...
Aug 09, 2022•36 min•Ep 30•Transcript available on Metacast This episode dives into the strengths and weaknesses of machine learning (ML) and artificial intelligence (AI). Podcast host Jordan Rogers-Smith is joined by Miku Jha, Director of Applied Research and Development and Business Messaging at Meta and the Founder of AgShift, and Peter Wang, the Founder of Anaconda. The guests start the discussion by giving working definitions of AI and ML and what both can offer organizations at their best but also what their natural limits are. Miku underlines the ...
Aug 03, 2022•41 min•Ep 29•Transcript available on Metacast This episode of the Business, Innovation and Technology podcast takes a research-based look at Gen Z and ways to better understand how to communicate with this cohort. Podcast host Jordan Rogers-Smith is joined by Meta colleagues Molly Anne Austin, Client Insights Lead, Entertainment, and Omar Zayat, Senior Director, Head of Industry - Entertainment. The guests discuss Gen Z’s use of multiple platforms and why brands should consider each platform’s “superpower” when deciding how to frame and cus...
Jul 11, 2022•18 min•Ep 28•Transcript available on Metacast This episode of the Meta Business, Innovation and Technology podcast focuses on shifting trends and ecommerce and what companies need to do to respond to these trends. Podcast host Jordan Rogers-Smith is joined by Varun Puri, Director of Commerce Business Engineering at Meta, and Sharon Gee, VP Revenue Growth - GM Omnichannel at BigCommerce . Varun notes that discovering and purchasing products from brands and creators that people love is a fundamental human activity. But before you can be a bra...
Jun 15, 2022•29 min•Ep 27•Transcript available on Metacast This episode of the Meta Business, Innovation and Technology Podcast gives a wide-angle perspective of changes that the iOS 14.5 update accelerated in marketing and how marketers focused on driving performance are adapting quickly to constant industry changes. Meg Youngblood and Arian Ashworth, Client Partners, have a wide-ranging discussion with Nandita Rao, Business Engineer. In particular, Meg notes that advertisers are no longer able to optimize minute-to-minute performance. Instead, markete...
Jun 01, 2022•41 min•Ep 26•Transcript available on Metacast This episode of the Meta Business, Innovation and Technology podcast highlights the importance of diverse-owned businesses and what Meta is doing to identify and promote such businesses on the platform. Podcast host and Global Partnerships Marketing Manager Cecilia Green is joined by Brittany Campbell, Strategic Audience Partnerships, in conversation with Savvy Co-Founders and Managing Directors David Chang and Raymond Koo. Savvy is one of the companies that Meta has partnered with in adding a f...
May 18, 2022•21 min•Ep 25•Transcript available on Metacast This episode of the Business, Innovation and Technology podcast focuses on the different ways the Metaverse continues to develop, continuing a conversation from a previous episode about opportunities for businesses in the Metaverse. Podcast host Jordan Rogers-Smith is joined by Pim de Witte, CEO of Medal.tv; Elizabeth Kiehner, VP of Enterprise Transformation at Capgemini Invent; and Ziad Traboulsi, Director of Business Engineering at Meta. The guests discuss the impact that millennials are havin...
May 04, 2022•26 min•Ep 24•Transcript available on Metacast This episode of the Business, Innovation and Technology podcast is the first part of two episodes on business opportunities in the Metaverse. Podcast host Jordan Rogers-Smith is joined by Pim de Witte, CEO of Medal.tv, Elizabeth Kiehner, VP of Enterprise Transformation at Capgemini Invent, and Ziad Traboulsi, Director of Business Engineering at Meta. The guests discuss why the Metaverse is making such progress and its implications for consumers, employees, and businesses. Platforms like Medal.tv...
May 04, 2022•25 min•Ep 23•Transcript available on Metacast This episode of the Business, Innovation and Technology podcast is a continuation of the previous episode, focusing on digital transformation for the B2B customer experience. Podcast host Jordan Rogers-Smith is once again joined by Ben Howell, VP of Global Brand Media at Salesforce; Julie Cullinane, B2B Industry Manager at Meta; and Ish Davis, Business Engineer at Meta. The guests discuss changing consumer expectations, including the rise of the “microwave customer,” as well as overcoming resist...
Apr 28, 2022•22 min•Ep 22•Transcript available on Metacast This episode of the Business, Innovation and Technology podcast focuses on digital transformation for the B2B customer experience. Podcast host Jordan Rogers-Smith is joined by Ben Howell, VP of Global Brand Media at Salesforce; Julie Cullinane, B2B Industry Manager at Meta; and Ish Davis, Business Engineer at Meta. The guests discuss various ways in which businesses are adapting themselves to serve B2B customers better. Those ways can run from using messaging apps like Slack instead of traditio...
Apr 28, 2022•19 min•Ep 21•Transcript available on Metacast This episode of the Business, Innovation and Technology podcast looks at different approaches to building the Metaverse. Podcast host Jonathan Kratz, Director and Head of Industry of Technology, Mobile, and Creativity at Meta has two conversations, one with Ralph Pardo, CEO of OMG NA, the other with Janet Lee, SVP and CMO of Mobile Experience at Samsung Electronics America. Ralph shares why he thinks society is ready to go “all in” on the Metaverse: the incremental change we have seen for many y...
Apr 26, 2022•39 min•Ep 20•Transcript available on Metacast What do we still need to make Web3 and NFTs more accessible to new creators and participants? In this episode of the Meta Business, Innovation and Technology podcast, host Jessica Liao returns with guests Maliha Abidi, Founder and Artist at Women Rise NFT; Elissa Maercklein, Advisor; and Meta’s Madeline Lieber and Renfei Zou to continue their discussion on NFTs. Looking to the future, the panel explains several factors that will be critical for increasing accessibility and adoption, including ea...
Mar 24, 2022•36 min•Ep 19•Transcript available on Metacast How can NFTs advance social justice? Jessica Liao, Business Engineering Manager for Meta, hosts this special episode of the Meta Business, Innovation and Technology podcast featuring Maliha Abidi, Founder and Artist at Women Rise NFT and Elissa Maercklein, Advisor. Program Manager Madeline Lieber and Business Engineer Renfei Zou of Meta also join the discussion. The panel talks about how NFTs offer a way for women and other underrepresented groups to learn about Web3 and blockchain, lend support...
Mar 24, 2022•34 min•Ep 18•Transcript available on Metacast In an interview for CoinGeek, Artur Souza, VP of Business Engineering for Global Business Group at Meta, takes us into the Metaverse in this episode of the Meta Business, Innovation and Technology podcast. CoinGeek Editor Patrick Thompson asks the questions on everyone’s mind, from curious beginners to everyday users. Artur shares the basic premise of the Metaverse: to bring the real world and the digital world together. He explains what attracts people to the Metaverse, how we can access it, an...
Mar 17, 2022•26 min•Ep 17•Transcript available on Metacast Tier 11 Agency’s true aim is to unlock the online business potential of purpose-driven companies. This episode of the Meta Business, Innovation, and Technology podcast, hosted by Jordan Rogers-Smith, features Ralph Burns, Founder and CEO of Tier 11. Ralph shares the story of how his sales blog side project led to building a business on Meta. In the early 2010s, the marketing industry pivoted from web-first to mobile-first. Jordan and Ralph discuss how this change created momentum for Tier 11 and...
Mar 08, 2022•39 min•Ep 16•Transcript available on Metacast Adrian Nash, Head of Strategy for Customer Experience at SAP, joins podcast host Jordan Rogers-Smith and Sean Bedford, Business Engineer at Meta on this episode of the Business, Innovation and Technology podcast. They discuss changing expectations and regulations around consumer data privacy and the innovative technologies that result. Adrian and Sean begin with an overview of data privacy as it relates to digital marketing. They discuss the shift away from third-party and toward first-party dat...
Feb 16, 2022•35 min•Ep 15•Transcript available on Metacast The digital advertising ecosystem is evolving as demand for consumer data privacy increases. Advertisers must keep pace with these changes and maximize the impact of every creative asset in a campaign. Successful creative is both an art and a science–creative insights help creators design ads that will drive attention and engagement. In this episode of the Meta Business, Innovation, and Technology podcast, host Jordan Rogers-Smith welcomes Julien Decot, Senior Director for Ads Partnerships at Me...
Feb 02, 2022•32 min•Ep 14•Transcript available on Metacast Podcast host Jordan Rogers-Smith welcomes special guest Jake Bailey to this episode of the Business, Innovation and Technology podcast. Jake is Director and Head of Paid Media Labs at LinkedIn. Artur Souza, VP of Business Engineering for Global Business Group at Meta, also joins this discussion about digital transformation in advertising. Jake discusses digital transformation in terms of digital marketing–within the last 15 years, the industry has undergone three major pivots: From offline to we...
Jan 19, 2022•31 min•Ep 13•Transcript available on Metacast The past two years have changed the world, from the remote work revolution to the Great Resignation . For tech workers, the number of job opportunities far exceeds available talent. Recruiters must rethink the way they approach candidates — it’s not enough to evaluate a resume. They must consider a candidate’s potential for future growth and whether the company’s value proposition is the ideal next step in a candidate’s career. In this episode of the Meta Business, Innovation, and Technology pod...
Dec 21, 2021•16 min•Ep 12•Transcript available on Metacast The digital advertising ecosystem is evolving, driven by people’s concerns about data privacy and bolstered by legislation regulating how data can be collected and used. Yet consumers still crave connection with products and services that bring value to their lives. How can advertisers and marketers strike a balance? Steven Moy, CEO of advertising agency Barbarian, interviews Tatiana Peck in this special episode of the Meta Business, Innovation, and Technology podcast. Tatiana is a Strategy & In...
Dec 07, 2021•24 min•Ep 11•Transcript available on Metacast Small and medium businesses met with unprecedented hardships during the pandemic. In this episode of the Business, Innovation, and Technology podcast, host Jordan Rogers-Smith welcomes a panel of business engineers and business owners to talk about how digitalization was critical for keeping the doors open. Featured guests include Adriana Peon, Director of Partner Solutions for Global Audiences; Serign Jobe, Engineering Leader; Dr. Matthew Dunn, Co-Founder, Partner, and Orthodontist at Dunn Orth...
Dec 01, 2021•11 min•Ep 10•Transcript available on Metacast What is a Solutions Engineer? In this episode of the Business, Innovation, and Technology podcast, host Jordan Rogers-Smith talks with four of Facebook’s Solutions Engineers about their roles and experiences. The episode features Shue Ching Chia, Solutions Engineering Manager; Qile He, Solutions Engineer; Christine Lu, Solutions Engineering Manager; and Yannick Mahé, Head of Business Engineering for the Greater China region. The group discusses several topics: the nature of the job and its many ...
Nov 24, 2021•20 min•Ep 9•Transcript available on Metacast In Part 2 of our Fireside Chat, guest host Jessica Liao (Business Engineering Manager for Applied Research and Development at Facebook) returns to host fellow experts Bruce Hazan, Global Director of Business Engineering and Business Innovation for Facebook; Miku Jha, founder of AgShift and currently Applied Research and Development Lead at Facebook; and Tarin Ziyaee, Neural Interfaces Engineering Manager for Facebook. The panelists dive deeper into the innovation process, emphasizing the importa...
Nov 10, 2021•25 min•Ep 8•Transcript available on Metacast The Fireside Chat is a special two-part episode of the Business, Innovation and Technology podcast, featuring guest host Jessica Liao, business engineering manager for applied research and development at Facebook. She hosts a panel of experts to discuss driving growth with innovation and an entrepreneurial mindset. Jessica is joined by Bruce Hazan, global director of business engineering and business innovation for Facebook; Miku Jha, founder of AgShift and current applied research and developme...
Nov 08, 2021•22 min•Ep 7•Transcript available on Metacast 
