Episode description

Podcast host Jordan Rogers-Smith welcomes special guest Jake Bailey to this episode of the Business, Innovation and Technology podcast. Jake is Director and Head of Paid Media Labs at LinkedIn. Artur Souza, VP of Business Engineering for Global Business Group at Meta, also joins this discussion about digital transformation in advertising.   Jake discusses digital transformation in terms of digital marketing–within the last 15 years, the industry has undergone three major pivots: From offline to web-first, then to mobile-first, and now to a privacy-first industry. Artur discusses how digital transformation aligns with customer-centricity, as the focus should be on the consumer’s experience rather than the tech.

You’ll learn how LinkedIn is using Meta solutions to enable its digital transformations for B2B, and how LinkedIn is reexamining ad targeting from a privacy-first perspective. Artur and Jake also share strategies for approaching or accelerating transformation, common mistakes to avoid, and examples of companies that got it right.

After you listen, connect with podcast host Jordan Rogers-Smith and guests Jake Bailey and Artur Souza on LinkedIn.