Episode description

This episode of the Meta Business, Innovation and Technology podcast highlights the importance of diverse-owned businesses and what Meta is doing to identify and promote such businesses on the platform. Podcast host and Global Partnerships Marketing Manager Cecilia Green is joined by Brittany Campbell, Strategic Audience Partnerships, in conversation with Savvy Co-Founders and Managing Directors David Chang and Raymond Koo.

Savvy is one of the companies that Meta has partnered with in adding a feature that allows diverse-owned businesses to identify as such on their Facebook Business Profile. Both Raymond and David see opportunity in the challenging times of the pandemic and are optimistic about steps like this new feature to help power greater changes in the future.

Cecilia underlines the increased attention that consumers are paying to how companies speak to them. And Brittany talks about her own department’s focus on consistently finding ways to serve diverse-owned businesses. Recognizing and serving diverse-owned businesses is not just an idea whose time has come but one that adds to a richer and more interesting marketplace.

After you listen, connect with podcast host Cecilia Green and guests Brittany Campbell, David Chang, and Raymond Koo on LinkedIn. You can also visit Savvy’s website and learn how you, too, can power your paid media with data-driven videos. If a diverse-owned business mentions this podcast when engaging with Savvy, they will get a 30% discount on Savvy’s services.