I love bringing on other startup marketing experts and Emily Kramer is no exception. Plus she's just super down to earth and was fun to talk to. Emily Kramer is Co-Founder at MKT1 (helps founders and marketers build and scale their marketing functions through their fund MKT1 Capital, advising & consulting, and content and courses). She's like a “CMO investor” because she's got a fund (MKT1 Capital) that’s focused on early-stage B2B startups. Prior, Emily led and built marketing teams from th...
Feb 27, 2023•26 min•Ep 141•Transcript available on Metacast A twist on the typical episode! This is something I did two years back with Episode 23 (Reverse Podcast Episode with my then 7-year-old daughter where we talked about marketing) and so I decided to do it again but have a different flavor. I brought on my 9-year-old daughter to ask her some questions around creativity...and I answer those same questions. It's so fun to compare how we answer. The result is sometimes hilarious and always super cute. In this episode we cover: What does being c...
Feb 20, 2023•15 min•Ep 140•Transcript available on Metacast Natalie Marcotullio is Head of Growth and Ops at Navattic. I’ve been working with Natalie and the Navattic team for 4+ months now as a Marketing Advisor so I personally have seen some of the creative work they’re putting out, and especially as an early stage B2B startup! Prior, Natalie held various roles including Marketing Director and Chief of Staff at Map My Customers (a Series A SaaS). Navattic was founded in 2020 and is based out of NYC. They've raised $5.4M funding (Seed). Navattic helps y...
Feb 13, 2023•27 min•Ep 139•Transcript available on Metacast I’ve been having some very insightful conversations on the podcast about creativity, pushing boundaries, marketing experiments and innovation and I’ve had some time to think about the stuff we covered so far and just wanted to share these 5 points with you guys: 1. Creativity comes in two forms: - for the sake of creativity (in art, writing, music, etc.) and - in business 2. Creative means: trying new things, sharing new ideas, connecting seemingly unrelated con...
Feb 10, 2023•3 min•Ep 138•Transcript available on Metacast What is up everyone? Sharing out another amazing episode with ya'll. I asked Jenn Deering Davis to join me on the show. Jenn is Co-Founder and Head of Marketing at Gradient Works. I actually first listened to Jenn talk to Cassidy Shield on the Stacking Growth podcast (always got my eye out for innovative early stage startups!) and I really wanted to bring her on because she has a lot of experience with category design which is a creative process in and of itself. Prior to Gradient Works, Jenn co...
Feb 06, 2023•51 min•Ep 137•Transcript available on Metacast I asked Christopher Lochhead to come back on the show (3rd time!) because I'm a really big fan and I know my listeners are as well. This time we talked about creativity, plus got a little personal! (please note there's some swearing so listen to this one without the kiddos) Christopher makes content (podcasts, books, newsletters) for entrepreneurs and marketers with a different mind . He's got a newsletter called "Category Pirates" and podcasts (Follow Your Different, Lochhead On Marketing...
Jan 30, 2023•46 min•Ep 136•Transcript available on Metacast Hey hey hey listeners hope everyone's kicking off a great week. I asked Katie Perry to come back on the show and jam with me some more (check out Ep. 51 “Bringing Humanity into the App Experience”). Katie is General Manager, Investor Relations Innovation at Public (she moved from the B2C side to the B2B side). Prior to this role Katie was VP of Marketing at Public. Prior to Public, Katie held leadership roles at media/creative agencies including 360i and Comscore, and she was Head of Brand...
Jan 23, 2023•30 min•Ep 135•Transcript available on Metacast I asked Tyler Lessard to come back on the show and jam with me some more because their marketing approach is super creative and as you know, I'm pushing more into creativity and marketing innovation for Season 3. Welcome back Tyler Lessard! (check out Ep. 115 “Why You Need To Hire A TikTok Creator Instead of Another Writer” if ya haven't yet). Tyler is VP of Marketing and Chief Video Strategist at Vidyard (he's been there 8+ years). Prior, Tyler was CMO at Fixmo (a mobile security startup) and h...
Jan 16, 2023•32 min•Ep 134•Transcript available on Metacast WOWZA. Guess who came on to jam with me? YUP. Dave. You're gonna love this episode as we dive into what it means to be creative at your startup, why it's so important today and way more. We ran over because there was just so much to talk about (thanks Dave!). Dave Gerhardt is Founder of Exit Five. He's a former marketing exec at Drift ($1B valuation) and Privy (Series A) and now he's got his company of one. Exit Five (started as DGMG back in the day) is a community for B2B marketing pros w...
Jan 09, 2023•1 hr 5 min•Ep 133•Transcript available on Metacast Season 3 kicks off!! Happy New Year to all of my listeners, and cheers to a wonderful and fulfilling 2023! So with a new season, I brought on a special guest to kick things off. Mark Schaefer is a Marketing strategist, keynote speaker, university educator (at Rutgers University), and bestselling author of "Marketing Rebellion" and "Cumulative Advantage." His podcast, The Marketing Companion, is one of the top 10 marketing podcasts on Apple. And his blog {grow} is often cited in lists of the top ...
Jan 02, 2023•29 min•Ep 132•Transcript available on Metacast It’s the last podcast episode of 2022! I just wanted to say thanks for listening, thanks for sticking with me, I appreciate you. In this episode I'm also sharing where I'm taking the show for Season 3 (I've already started recording episodes that I can't wait to share with ya'll). Season 1 and 2 I brought on startup founders, marketing and sales leaders to explore brand, demand, what approaches work well, challenges and category design. For Season 3 we’re going deep into messy creative...
Dec 30, 2022•5 min•Ep 131•Transcript available on Metacast Final full episode of 2022!! Hope you've been having a wonderful holiday season and Happy (almost) New Year! I asked Will Allred (co-founder & COO at Lavender) to join me for this episode and cover some good ole' sales topics that may be top of mind for folks going into 2023. Will is a LinkedIn Top Sales Voice (47K+ followers). Prior to Lavender, Will was co-founder and COO at Sorter and prior to that he was Senior Associate at TopRight, a marketing consulting firm. Lavender was founded in 2...
Dec 26, 2022•23 min•Ep 130•Transcript available on Metacast I thought it might be cool for listeners to hear from a startup that I've worked with. I asked Emilia Herman (Co-Founder and CEO of Seed Classroom) and Zac Herman (Co-Founder and COO of Seed Classroom) to join me on the show and talk about our work together. Maybe some listeners will connect with what they're building, challenges they were having and the value they got from working together. I was Emilia and Zac's coach (together with my colleague Daniel O'Reilly ) during a 7-week EdTech Founder...
Dec 23, 2022•14 min•Ep 129•Transcript available on Metacast Guess who came back on the show? YUP. One of my faves, Latané Conant. Check out Episode 116 where we dig into how they've been running no forms, no spam and no cold calls at 6sense. Guess who I ran into at Trader Joe's after having her on the show? YUP. You guessed right. Turns out she's my neighbor. It was a wonderful surprise! Latané is CMO at 6sense (4+ years). Prior, she held sales and marketing leadership roles at Appirio (B2B SaaS, raised $111.7M in funding). The new edition of her book ( ...
Dec 19, 2022•49 min•Ep 128•Transcript available on Metacast Another unique episode for the show! I've never done this before but thought it might be cool for listeners to hear from someone that I've worked with. I asked one of my customers, Matt Barinholtz (Founder of FutureMakers), to join me on the show and talk about our work together. Maybe some listeners will connect with what he's been building and the challenges that he was experiencing. I was Matt's coach (together with my colleague Daniel O'Reilly ) during a 7-week EdTech Founders GTM Bootcamp t...
Dec 16, 2022•22 min•Ep 127•Transcript available on Metacast Can you believe 2023 is just around the corner? Trying to pack in a few more awesome episodes for ya before the new year AND before Season 3 of the show kicks off. For this episode I brought back Patrick Campbell (founder and CEO at ProfitWell). I’ve had Patrick on before, Episode 54 (that was 1 year ago!). Go check it out if you haven't yet. We talked a lot about “inbound media” (vs. inbound marketing) and how ProfitWell was building up their marketing engine. ProfitWell got acquired by Paddle ...
Dec 12, 2022•26 min•Ep 126•Transcript available on Metacast Hello listeners! I love love love bringing on early stage startups onto the show and Gated is no exception. The thing I love about Gated's team is that they're small and nimble and they ooze good marketing from their bones. Andy Mowat is co-founder and CEO (Chief Email Officer!) at Gated. Prior to Gated, Andy was VP of GTM Ops and Growth Marketing at Culture Amp (Series F employee engagement SaaS, he was there 4+ years) where he drove 10X growth in ARR, and prior to that he led marketing and cus...
Dec 05, 2022•26 min•Ep 125•Transcript available on Metacast Hello to my wonderful listener peeps! I hope everyone had a fantastic Thanksgiving and your turkeys all turned out moist and delicious. I am so excited to share this episode with you, this is one you'll want to listen all the way through. I reached out to Annette Cardwell because I read this article on why brands have been investing in podcasts and I saw her quote in there and it really resonated with me. I’m fascinated by how podcasts are becoming part of the entire company strategy and helping...
Nov 28, 2022•54 min•Ep 124•Transcript available on Metacast Happy Thanksgiving to all my listeners! I don't think I need to say this because you already know but I will say it - I am super thankful for you. For listening to the episodes I put out, for sharing your favorite episodes with others, for being a part of this podcast community that I started back in 2020. I hope you have a wonderful Thanksgiving with your family and friends. And if you're making turkey, I'll be thinking of you because I'm going to be making turkey too. May our turkeys turn out ...
Nov 21, 2022•51 min•Ep 123•Transcript available on Metacast I welcomed Emily Dale, Performance Marketing Manager at Alto, onto the show because it was a unique opportunity to talk about paid ads and measuring attribution coupled with brand and creative. Emily is a paid marketing guru. Her past clients include Fossil, PayPal, Michelin, Starbucks, The Bouqs Co., Lagunitas, Ferrero Brands, and Organic Valley. Alto is Series B funded ($59.5M total) and based out of Dallas, TX. Alto is ride-sharing, redefined. From their website: “Some people get there. Other...
Nov 14, 2022•44 min•Ep 122•Transcript available on Metacast *listeners: please fill out this short 3-min. survey to help me level up the show: https://forms.gle/iporNXSgtfuoHSPJA Josh Ades is Head of Marketing at DwellWell. Prior, Josh was the Marketing Director at mPulse Mobile (a healthtech startup that has raised $42M in funding). Josh wrote me asking to get on the show and typically I don't bring people on that way but then I asked him some questions and he wrote back a very lengthy, thoughtful and interesting response so of course I said yes. Plus t...
Nov 07, 2022•59 min•Ep 121•Transcript available on Metacast *listeners: please fill out this short 3-min. survey to help me level up the show: https://forms.gle/iporNXSgtfuoHSPJA Sarah Breathnach works with early stage SaaS companies to build a strong marketing foundation for fast growth. She's currently Head of Demand Generation at Hunters. Prior, Sarah was Demand Generation Lead at Tamr, a SaaS startup backed by Google Ventures and others that has raised $69.2M. I happened to stumble upon Sarah while listening to her speak in a recorded webinar and tho...
Oct 31, 2022•51 min•Ep 120•Transcript available on Metacast Hi listeners! I decided to post this quick raw TikTok video on the podcast as a BONUS episode ( I posted it on LinkedIn with more info/commentary on what I'm thinking about for my podcast strategy for next year if you wanna check it out). This is going to hit close to home for many startups that are running the content creation engine. How does our content tie back to business results? It should. To create demand you need to create content. But just because you're creating content doesn't ...
Oct 28, 2022•3 min•Ep 119•Transcript available on Metacast *listeners: please fill out this short 3-min. survey to help me level up the show: https://forms.gle/iporNXSgtfuoHSPJA Anthony Kennada is a B2C marketer trapped in a B2B body (I can SO relate). I met Anthony through Pavilion where he was teaching a course in CMO School about how and why companies are increasingly becoming media companies. Anthony is co-founder and CEO at AudiencePlus where the team is building software, content, and community to help every company become a media company. Prior t...
Oct 24, 2022•58 min•Ep 118•Transcript available on Metacast *listeners: please fill out this short 3-min. survey to help me level up the show for ya: https://forms.gle/iporNXSgtfuoHSPJA Oftentimes you'll hear marketers hating on cold outbound - it's not efficient, it's spammy, etc. And sometimes they're right. But what is truly the best approach? So I brought on a long-time friend and (now) business partner Daniel O'Reilly (aka Dano) to help set the record straight. He's CEO and Founder of Fuel Sales and FuelK12. He's got a TON of sales experience ...
Oct 17, 2022•31 min•Ep 117•Transcript available on Metacast *listeners: please fill out this short 3-min. survey to help me level up the show: https://forms.gle/iporNXSgtfuoHSPJA I had the pleasure of bringing Latané Conant onto the show. She's pretty amazing and let me tell you why. Latané is CMO at 6sense (4+ years). Prior, she held sales and marketing leadership roles at Appirio (B2B SaaS, raised $111.7M in funding). She wrote a book called " No Forms, No Spam, No Cold Calls " (I read it, you should check it out). She's big on pushing the boundaries i...
Oct 10, 2022•23 min•Ep 116•Transcript available on Metacast *listeners: please fill out this short 3-min. survey to help me level up the show: https://forms.gle/iporNXSgtfuoHSPJA When I asked Tyler to join me on the show, I thought I was bringing on a marketing leader from a video company (true) but I was also bringing on an amateur comedian, plus video expert, plus all around great personality and person to talk with! Tyler Lessard is VP of Marketing and Chief Video Strategist at Vidyard (8+ years). Prior, Tyler was CMO at Fixmo (a mobile security start...
Oct 03, 2022•55 min•Ep 115•Transcript available on Metacast *listeners: please fill out this short 3-min. survey to help me level up the show! https://forms.gle/iporNXSgtfuoHSPJA In this episode I’m getting interviewed by Nelson Gilliat (Founder of the Marketing-Led Growth™️ movement and community modernizing and liberating B2B from Sales-Led Growth from the 1980s). Nelson wrote a book called Marketing-Led Growth via the Buyer Centric Revenue Model. He’s been advocating for a more Modern B2B Marketing and Sales model built for today, not 40 years a...
Sep 26, 2022•49 min•Ep 114•Transcript available on Metacast *hey listeners: please fill out this short 3-min. survey to help me level up the show: https://forms.gle/iporNXSgtfuoHSPJA HubSpot's INBOUND conference took place a couple weeks ago so I invited one of their speakers, Sarah Breathnach (Head of Demand Generation at Hunters, she was also on my show before this but that episode hasn't released yet) to jam on some of the highlights and topics covered during the conference. Of course our conversation took some winding turns! That's the point of these...
Sep 23, 2022•16 min•Ep 113•Transcript available on Metacast *listeners: please fill out this short 3-min. survey to help me level up the show: https://forms.gle/iporNXSgtfuoHSPJA Guys, you're gonna love this episode. I finally got to bring on Pete Lorenco (VP of Marketing at Alyce) to join me on the show. I'm a big fan and you'll soon be too. Prior to Alyce, Pete was VP of Marketing at Avid Technology (a public company) and several other enterprise companies including Iron Mountain and EMC (prior to their acquisition by Dell). Alyce was founded in 2015, ...
Sep 19, 2022•56 min•Ep 112•Transcript available on Metacast 
