Episode description

Happy Thanksgiving to all my listeners! I don't think I need to say this because you already know but I will say it - I am super thankful for you. For listening to the episodes I put out, for sharing your favorite episodes with others, for being a part of this podcast community that I started back in 2020. I hope you have a wonderful Thanksgiving with your family and friends. And if you're making turkey, I'll be thinking of you because I'm going to be making turkey too. May our turkeys turn out flavorful and moist.

In this episode I’m getting interviewed by Rachel Gombosch (Community and Content Marketing Manager at Virtuance). Virtuance is a real estate tech-focused company based out of Denver, CO. They’re building out their podcast as part of their content marketing strategy which of course I love.

Specifically we talk about:

Why is going digital and investing in content creation so important today;

What is the value of content and how can people think about content as useful;

Why is there such a disconnect or hesitation with creating content or investing in digital marketing;

Where do most people or businesses go wrong when measuring their content/marketing efforts;

Obviously content takes time to gain traction, how can people judge the success of their content during this phase of waiting;

Is there any way for businesses to get a faster ROI while they wait on their content to start gaining traction;

What are some unconventional ways that someone who isn’t a marketer by trade can approach marketing? Said another way, how can people reposition their mindset for how they approach content.

Find out more about Virtuance: www.virtuance.com/

You can follow them here:

• Linkedin: www.linkedin.com/company/virtuance/
• Instagram: www.instagram.com/virtuance_photography/
• Facebook: www.facebook.com/virtuance

This episode is sponsored by UMSO, the website builder for startups. Visit umso.com/MSM to learn more and use the code MSM20 for a 20% discount on your first three months.

For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review.

And whenever you’re ready, there are 3 ways I can help you:

1. Startup marketing strategy, execution and advising (25+ happy clients and mentees) >> www.furmanovmarketing.com  

2. Sign up to get my monthly newsletter where I'll make you chuckle/smile/both guaranteed >> https://share.hsforms.com/1cP1V40x7RGes5gHk1XNgNw47lba

3. Sponsor my Top 10% podcast and get startup founders, marketers and VCs hearing about your brand >> https://anchor.fm/anna-furmanov

You can also find me hanging out on LinkedIn every single week: www.linkedin.com/in/annafurmanov