Episode description

I asked Tyler Lessard to come back on the show and jam with me some more because their marketing approach is super creative and as you know, I'm pushing more into creativity and marketing innovation for Season 3. Welcome back Tyler Lessard! (check out Ep. 115 “Why You Need To Hire A TikTok Creator Instead of Another Writer” if ya haven't yet).

Tyler is VP of Marketing and Chief Video Strategist at Vidyard (he's been there 8+ years). Prior, Tyler was CMO at Fixmo (a mobile security startup) and held leadership roles at Blackberry (10+ years).

Vidyard was founded in 2011, has 300+ people, and has raised $75.7M total. Vidyard is virtual sales made human. The easiest way to create, host, and share videos so you can keep connecting with customers and colleagues.

Here's what we hit on:

What does “creative” mean to you (HINT: it requires stepping back from our day to day status quo and it requires that we be intentional);

Some cool creative approaches and experiments at Vidyard over the years (HINT: random creative concepts can become big results);

How do you sell the CEO on the creative stuff;

How to infuse creativity into your demand-led marketing programs plus those things that just seem interesting;

How are startups doing on the creative meter, are they experimenting enough (HINT: Tyler is optimistic here);

Why highly resonant content has a niche content focus and how startups should leverage this.

You can find Tyler on LinkedIn.

Learn more about Vidyard.

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