Episode description

I thought it might be cool for listeners to hear from a startup that I've worked with. I asked Emilia Herman (Co-Founder and CEO of Seed Classroom) and Zac Herman (Co-Founder and COO of Seed Classroom) to join me on the show and talk about our work together. Maybe some listeners will connect with what they're building, challenges they were having and the value they got from working together.

I was Emilia and Zac's coach (together with my colleague Daniel O'Reilly) during a 7-week EdTech Founders GTM Bootcamp that included instruction on both marketing + sales. We did a bunch of 1:1 feedback sessions as Emilia and Zac implemented some of the strategies and drafted a playbook for scalable growth.

Seed Classroom was founded in 2017 and provides schools with live data on the amount of time students spend in and out of class through the automation of attendance-taking and hall pass request processes. This is great because it allows teachers to make learning their main priority.

Here's what we cover:

Background on Seed Classroom;

Why'd they decide to do the GTM Bootcamp;

What's been the biggest lesson/value from the bootcamp;

How have they started to implement the learnings.

Find out more about Seed Classroom

Find out more about the EdTech Founders GTM Bootcamp

This episode is sponsored by UMSO, the website builder for startups. Visit umso.com/MSM to learn more and use the code MSM20 for a 20% discount on your first three months.

This episode is also sponsored by Riverside, your online recording studio. Visit Riverside.fm to learn more and use the code HOLIDAYS22 for a 30% discount on your subscription.

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