Social Media Marketing Happy Hour Podcast - podcast cover

Social Media Marketing Happy Hour Podcast

Dawn Marrs & Traci Reuter ~ Making Marketing Fun and Profitable In A Social World!happyhourhangouts.com
The Social Media Marketing Happy Hour Podcast hosted by Dawn Marrs & Traci Reuter is designed for the entrepreneur, solopreneur, small business owner and marketing leader who is ready to learn to leverage organic social media marketing, sales funnels, Facebook advertising and Instagram ads. Grow your email list, generate more leads and sales and just be more effective with your marketing. Each episode is jam packed with success tips & nuggets to help you succeed in your entrepreneurial journey.

Episodes

Episode 22: Excellent Customer Experiences: The pathway to increased revenue

Starting with the onboarding process, you need to instill confidence in your clients with excellent customer experiences so that they are evangelical about you. We talked about: The 3-ways to generate revenue Relieve anxiety and stress by focusing on 2 & 3 Communicating with a client is an opportunity Take amazing care of your clients Automate your onboarding process The value of getting in front of your clients Never let the debt go too deep Make sure you come back next week, we're starting a s...

Nov 18, 201932 minEp 22Transcript available on Metacast

Episode 21: Don't Compare Your Insides To Others Outsides

Working virtually can be lonely. Feelings of being behind or missing out is a normal feeling. We talked about: Hal Elrod's Journal Tip Negative thoughts can happen Emily Fletcher and Mike Michalowicz books We live in a perpetual state of being inadequate They aren't necessarily doing better than you Don't be discouraged Where to Find Us Sign Up For 3 Pillars Masterclass Dawn's 10 Secrets to Get More Clients with Email Marketing Follow Dawn on Instagram Check out Traci on YouTube Connect with Tra...

Nov 04, 201922 minEp 21Transcript available on Metacast

Episode 20 Holistic Marketing vs Silo Marketing

It is important to look at what marketing does for your business as a whole instead of just silo marketing. We talked about: Everything you do is traffic and content Ads keep all search traffic up You have to think of the overall health In the beginning, things might just be content machine, but they can change to traffic machines Commit to being business owners that look at the business holistically instead of in a silo Where to Find Us: Sign Up For 3 Pillars Masterclass Dawn's 10 Secrets to Ge...

Oct 21, 201922 minEp 20Transcript available on Metacast

Episode 19: Life Happens: Having Systems in Place For Your Business

Having systems, procedures and automations for management and marketing are essential for your business to continue when life happens. Keep Your Ducks in a Row for when life happens Keep a marketing machine running in the background Have a strong team and hiring process As business owners we get to architect our business Document everything that you do Where to Find Us: Dawn's Instagram Traci's LinkedIn...

Oct 07, 201926 minEp 19Transcript available on Metacast

Episode 18 - A Beginners Guide to FB Ads

FB ads can be totally overwhelming. Today we dive into a beginner's guide to FB ads for all of our business owners just reaching into FB ads. We talked about: Get into a zen mindset Put marketing at the very top Don't compare and don't copy Run FB Ads as a visibility project Always work backwards Get the FB Pixel on all of your sites When outsourcing Where to Find Us: The Happy Hour Hangouts Resources Sign Up For 3 Pillars Masterclass Dawn's 10 Secrets to Get More Clients with Email Marketing...

Sep 23, 201937 minEp 18Transcript available on Metacast

Episode 17 - How Handle Online Marketing As An Extrovert vs Introvert

Online marketing can be difficult as an introvert but it isn't impossible. You get to do what you want in your business and staying true to your energy source is important. We talked about: You don't have to be an extrovert to put out video and marketing content. Introverts do not have to go to big events. Mix best practices with who you are. Repurpose content Well-Syndicated Content Screen-share videos & Audio Create evergreen content Keep moving forward every day in faith. Where to Find Us: Th...

Sep 09, 201932 minEp 17Transcript available on Metacast

Episode 16 - Focusing on Visuals in Your Marketing

Imagery and good creative assets are essential for marketing. You don't have to invest a ton of money into your imagery, but you do need to have a careful strategy. You can influence 65% of the population with good images because they are visual learners. We talked about: Digital marketers don't often talk about packaging People will remember your face Marketing platforms are visual nowadays Invest in good graphic designs Don't drop the ball on the visuals Have a brand board Retarget with differ...

Aug 26, 201926 minEp 16Transcript available on Metacast

Episode 15 - Features, Advantages, Benefit

If you have ever been frustrated about offers falling short, you need to tune in to this episode where we dive into copywriting. We talked about: Don’t only include the features Sales funnels need the benefit Write a FAB Statement Because of (feature), it will (advantage) which means to you (benefit) Advantage vs. Benefit Never run out of hook ideas Do a feature dump & go through this process Where to Find Us: The Happy Hour Hangouts Resources Sign Up For 3 Pillars Masterclass Dawn’s 10 Secrets ...

Aug 12, 201921 minEp 15Transcript available on Metacast

Episode 14 - Learning from the Exploding CBD Market: How to Leverage Advertising In a Controversial Industry

What do you do if you're in an industry where you can't leverage Google, Facebook and Instagram with paid advertising? We dig into advertising for these controversial industries like CBD. We talked about: A hard stance on paid advertising Ad approval can be hard Have an offering outside of the restricted content Do the actual selling in email marketing If you don't have other products, have your funnel around education Be willing to slow down to speed up, instead of fighting FB Change your domai...

Jul 29, 201930 minEp 14Transcript available on Metacast

Episode 13 - Are You Getting Advice From the Right People?

It's challenging to know who to take business advice from, but with time and mistakes comes wisdom. Remember, everyone is human. Mistakes propel you. There is no easy way out. Make it yours. Join a Mastermind or get coached Get information and then adapt to your own path Where to Find Us: The Happy Hour Hangouts Resources Get on Traci’s Masterclass Waitlist Dawn’s 10 Secrets to Get More Clients with Email Marketing...

Jul 15, 201931 minEp 13Transcript available on Metacast

Episode 12 - Why Not Having a Sales Funnel is Hurting Your Profits

If you don't have a sales funnel, you are hurting your profits. We talked about: All businesses will grow and benefit from a sales funnel. Sales Funnels Are a Common Sense Approach. Congruency Is A Marketing Principle. Businesses That Need Sales Funnels. Share Your Expertise on a Deeper Level. What Do You Do At No Pitch Events? If You're Selling On Amazon? If You Have an E-Commerce Funnel? Where to Find Us: The Happy Hour Hangouts Resources Get on Traci's Masterclass Waitlist Dawn's 10 Secrets t...

Jul 01, 201930 minEp 12Transcript available on Metacast

Episode 11 - Strategies to Go From Startup to Scale... without Losing Your Mind

When you are so focused on doing things for your clients and not doing those things for your own business you reach burnout. Outsourcing is a key part of taking your business from startup to scale without losing your mind. We wanted to let you in on some strategies we learned when we were in startup mode with Happy Hour Hangouts. We started to outsource but not as early as we should have to avoid burnout. In the last 3 years, we've learned a lot of strategies to go from startup to scale without ...

Jun 17, 201931 minEp 11Transcript available on Metacast

Episode 10 - How to Shorten Your Sales Cycle

Understanding the length of your sales cycle impacts every aspect of your marketing strategy, including organic social media and SEO. We talked about: Know The Length of Your Sales Cycle Know When Your Investment Will Come Back Have a Tripwire to Fund Your Ad Budget Engagement Ads Can Shorten Your Sales Cycle Nurture Emails or a Ridiculous Sales Cycle? Be Careful With Engagement Bait on FB Ads Create Real Life Scarcity, not Fake Scarcity We're Sticking Around Where to Find Us: Get on Traci's Mas...

Jun 04, 201932 minEp 10Transcript available on Metacast

Episode 9 - Scaling Up

Don't put money into paid traffic until you have a solid business that is ready to scale up. You don't want to burn cash if you're not ready for scaling up. We talked about: Auto Webinars Retargeting and Follow Up Slowly Increase Your Ad Spend Scale Horizontally Hiring Out Write Out Your Processes Where to Find Us Take a screenshot of you listening to this episode and tag us on social media! Let us know how you're loving this season. Apply to Work With Divine Social Follow Traci on Instagram Daw...

May 27, 201936 minEp 9Transcript available on Metacast

Episode 8 - Getting Personal

Getting personal in your business is crucial. It starts with authenticity but goes beyond how you connect with your audience. We talked about: Human-to-Human Marketing. Speaking Personally versus Corporately. Getting Personal in Ads. Asking For Replies in Email Marketing. Automation Does Not Mean Impersonal. Personal Touch for High Ticket Offers. Where to Find Us: Download Traci's 3 Pillar Checklist Follow Traci on Instagram Follow Dawn’s New 6-Figure Sales Funnels Podcast Follow Dawn on Instagr...

May 20, 201929 minEp 8Transcript available on Metacast

Episode 7 - Authenticity in Marketing

How do you stay authentic as you are marketing to the masses? Authenticity is a buzzword, but we need to have authenticity in marketing. We talked about: Not Everybody is Going to Love You Authenticity is Believable Do it for the benefit of people, not just to benefit you You are working against a BS Meeter & Short Attention Span Authenticity in Ad Copy Authenticity in Email Marketing The Importance of Social Media Using Bots in Authenticity Where to Find Us: Download Traci's 3 Pillar Checklist ...

May 13, 201934 minEp 7Transcript available on Metacast

Episode 6 - List Building & Email Marketing

These are our favorite techniques to build your list and maintain active email marketing. We'll also dive into using paid social to build your list. We talked about: Vanity Metrics Do Not Equal Profitability 60/40 Split Deliver Your Promises Ask People to Respond What To Do When Your List Is Not Engaged Automation vs Weekly Updates Add a P.S. and Use Cliff Hangers Lower the Friction Know Your Numbers Where to Find Us: Download Traci's 3 Pillar Checklist Follow Traci on Instagram Download Dawn's ...

May 06, 201932 minEp 6Transcript available on Metacast

Episode 5 - Navigating the Customer Journey

Navigating the customer journey is totally our jam! Not only do we lead you to the purchasing process, but we lead you through it. We talked about: Conversion Rates Tightening The Process Providing Relative Content Having a Minimum 45-Day Follow-Up The 5 Levels of Awareness Getting a CRM with Lead Scoring Getting a Fresh Set of Eyes Where to Find Us: Download Traci's 3 Pillar Checklist Follow Traci on Instagram Follow Dawn's New 6-Figure Sales Funnels Podcast Follow Dawn on Instagram...

Apr 29, 201929 minEp 5Transcript available on Metacast

Episode 4 - Creating a Killer Offer

This is the formula for getting people to want to give you their credit card. Until you get this right, you can have all the passion and love your people, but it won't work. Your offer is everything! We talked about: Identify what is in your killer offer Give Massive Social Proof Create an Extreme Value Have Big Bonuses Have Urgency Have a Done-For-You Component Risk Reversal and Guarantees Don't be afraid to have someone look at your offer. You can't read the label from inside the bottle. Have ...

Apr 22, 201934 minEp 4Transcript available on Metacast

Episode 3 - Going Deep on Your Perfect Potential Client

This topic was one of the most impactful course, blog post and YouTube video. You need to be clear on your perfect potential client. You have to dig deep. How knowing your perfect potential client helps in advertising. How knowing your perfect potential client helps in your funnel. Getting this right will make sure you attract the right people and repel the wrong people. Where to Find Us: Download Traci's 3 Pillar Checklist Follow Traci on Instagram Follow Dawn's New 6-Figure Sales Funnels Podca...

Apr 15, 201930 minTranscript available on Metacast

Episode 2 - Creating a content strategy that converts!

Content is important no matter what industry you’re in. You could be a pastor or a tarot card reader or an underwater basketweaving professional, you will still need content. Regardless of who you are and what you’re doing, creating content is what positions you as an expert in your space. We talked about: The Importance of Being Congruent How to Create a Congruent Content Strategy Content Strategy Should Be As Many Pieces of Content As Necessary Join us next week as we talk about finding your p...

Apr 08, 201926 minEp 2Transcript available on Metacast

Episode 1 - It's not an April Fools Joke...We're Back!

Welcome back to our Reunion Show! We've been MIA from the podcast universe for the past 3 years and decided to do a special 10-episode reunion. What's Been Happening: For the past few years, we've been in parallel businesses but with two different approaches. We always knew we had two different approaches. What to Expect This Season: We sat down and brainstormed what do we each do that intersects and how can we bring these 3 years of expertise to you over the next few weeks? We have two totally ...

Apr 01, 201932 minEp 1Transcript available on Metacast

370: Email Marketing & Mistakes You Want To Avoid

Of all the different marketing strategies you can use for your business, email marketing is far and away the most profitable. In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share some very common mistakes marketers make with email marketing so you can either stop doing them or avoid this together! Also, Happy Hour Marketing needs your help! Take 3 minutes and fill out our survey to help make sure the type of content we create for you going forward will help you get crazy ...

Jun 20, 201621 minTranscript available on Metacast

369: Creating A Content Marketing Strategy Part 2

In part 2 of Creating a content marketing strategy for your business, Dawn & Traci walk you through more questions you'll want to be asking yourself as you create a content strategy. Whether you're a coach, consultant, speaker, author, small business owner, marketing director, or more, you won't want to miss this valuable continuation. Oh, and the ladies have a little extra fun this week that might make you LOL! Also, Happy Hour Marketing needs your help! Take 3 minutes and fill out our survey t...

Jun 13, 201618 minTranscript available on Metacast

368: Creating A Content Marketing Strategy Part 1

In part one of a two part series, Dawn & Traci walk you through some critical questions to ask yourself when coming up with a content marketing strategy. Creating valuable content is more important than ever and the girls at the Social Media Marketing Happy Hour are bringing you the goods on creating that strategy. Grab a pen and paper because you'll definitely want to take notes! Also, Happy Hour Marketing needs your help! Take 3 minutes and fill out our survey to help make sure the type of con...

Jun 06, 201617 minTranscript available on Metacast

367: Content Marketing- Always Leading To The Next Step

A 'kiss of death' in marketing is having content that leads to a dead end. In this episode of the Social Media Marketing Happy Hour, Dawn and Traci discuss the 3 places you can be intentional about leading your audience in your content marketing. The three places are: consuming more content, joining your email list, and buying something. Discover how you can implement all or one of these steps into each piece of valuable content that you create. Episode resources: http://HappyHourHangouts.com/re...

May 30, 201621 minTranscript available on Metacast

366: Why You Need Your Own Website

Having a website is a necessity for any business, and you'd think all businesses have them, right? Well, maybe. Some have them, some have a version of a website that doesn't allow optimization for digital marketing, and some don't have them at all! In this episode of the Social Media Marketing Happy Hour, Dawn and Traci discuss why you want to have your own website, the specific things that having a website you can control can do for you marketing, and they also share some resources to help you ...

May 23, 201622 minTranscript available on Metacast

365: 4 Components of a Solid Social Strategy

Using social for marketing your business can be wildly lucrative if done right. Too many businesses just launch into social without a solid strategy and that can cause frustration and limit results. In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share the 4 components you must have in place in order to have a solid social strategy. Grab a pen & paper and be ready to take notes on this episode...you'll want to be sure you're hitting all 4 components in your business. ⭐️⭐️⭐...

May 16, 201622 minTranscript available on Metacast