Episode 15 - Features, Advantages, Benefit
Aug 12, 2019•21 min•Season 2Ep. 15
Episode description
If you have ever been frustrated about offers falling short, you need to tune in to this episode where we dive into copywriting.
We talked about:
Don’t only include the features Sales funnels need the benefit Write a FAB Statement Because of (feature), it will (advantage) which means to you (benefit) Advantage vs. Benefit Never run out of hook ideas Do a feature dump & go through this processWhere to Find Us:
The Happy Hour Hangouts Resources