To Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello, and welcome to DTC Podcast. Today we're catching up with DTC C-Suite Mastermind Alum, and now former CMO of Greater than Bryan Alston, who helped scale Greater Than from a relatively unknown electrolyte beverage to an 8-figure success and staple of the new mother community...All of this with packaging that until now had been geared toward athletes... This podcast catches us up on Bryan's journey, including his move to be...
Jul 10, 2023•30 min•Transcript available on Metacast To Subscribe to DTC Newsletter - https://dtcnews.link/signup Revive Your Email List with Smart Content Marketing (Not Just Sales Emails) Is your engagement down? Are top end metrics going down? You’re not over messaging, but people just aren’t interested in your emails? We have a solution. in this week's AKNF podcast. How to create the perfect edutainment / entertainment email. How to figure out the right mix of edutainment and merchandise focused emails. Will be discussing how to effectivel...
Jul 07, 2023•22 min•Transcript available on Metacast To Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I'm Eric Dyck. Today we're compartmentalizing with Caleb Ulffers, founder of Haven Athletic, makers of innovative gym bags, uniquely designed to keep gear organized, accessible and protected, making a haven for your gymgoing habit to free your mind on getting shredded. The podcast covers Caleb's journey making, manufacturing, and marketing this this totally unique product which has become s...
Jul 03, 2023•49 min•Transcript available on Metacast To Subscribe to DTC Newsletter - https://dtcnews.link/signup The GA4 Apocalypse is here! Join Richard from Pillothouse's Google team as he walks us through the best way to set up Google Analytics 4, along with it's biggest current drawbacks, and potential silver linings going forward. You'll learn about predictive audiences, as well as the custom reports and templates you need to set up to get the best value from this big industry change. Buy a one of a kind Richard original cutting ...
Jun 30, 2023•35 min•Transcript available on Metacast To Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast, I'm Eric Dyck. Today we're doing down the AI rabbit hole with Tresl.co's founder and CEO John Chao. Since ChatGPT came out, he's been hyper focused on integrating NLP functionality into every aspect of his business. He sees AI and ChatGPT specifically as a pivotal turning point in commerce where brands who learn to embrace and maximize it's potential will out evolve those who don't, and h...
Jun 28, 2023•34 min•Transcript available on Metacast To Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast, I'm Eric Dyck. Today we're spinning up a conversation with Dan Demsky, founder of my personal favorite apparel brand Unbound Merino. https://unboundmerino.com (DTCFAM promo code) I've been a fan of this miraculous material for years, but no brand has nailed comfort, luxury and lifestyle like Unbound has in this market. Today's podcast goes deep on Dan's steady growth journey to 8 figures with...
Jun 26, 2023•51 min•Transcript available on Metacast To Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler and I'm Eric with Cam and Aves from Pilothouse's content management team. Avery's speaking to us today about the positive campaign effects she's seeing from broadening out the focus of her ads from single hero shot products, to ads that showcase multiple skews in a variety of formats. Then by tailoring the landing page / post click experience to focus in the customer on the brand story, or ...
Jun 23, 2023•24 min•Transcript available on Metacast To Subscribe to DTC Newsletter - https://dtcnews.link/signup DTC Podcast listeners get an exclusive 20% discount at Tidio. Visit tidio.com/dtc to learn more. Welcome to DTC Podcast, I'm Eric Dyck. Today we're returning to a conversation we started last year with Jeremy Kopek, co-founder of Noa Home, and proud furnisher of DTC's Home Studios. https://noahome.com Our last podcast detailed Noa Home's meteoric rise to 8 figures with a lean, mean team. Today's talk focuses on what...
Jun 19, 2023•34 min•Transcript available on Metacast To Subscribe to DTC Newsletter - https://dtcnews.link/signup DTC Podcast listeners get an exclusive 20% discount at Tidio. Visit tidio.com/dtc to learn more. It's All Killer No Filler and Today we're checking in with AI maverick Austin from Pilothouse Studios. Austin walks us through his philosophy of using AI as well as his complete process for using ChatGPT, MidJourney and Adobe Image Fill to create mind blowing ads, and even better briefs. We'll learn the biggest do's and do n...
Jun 16, 2023•30 min•Transcript available on Metacast To Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast, I'm Eric Dyck. Today I was thrilled to catch up with my old friend Alex Beller, who I met as he was just starting Postscript , a man recognized as a true domain expert in SMS marketing. Alex is on a mission to prove that Brand's SMS revenue can be their number one channel, and in the pod he lays out a road map to get there including best in class, specific examples of how brands are using conversational ...
Jun 14, 2023•32 min•Transcript available on Metacast To Subscribe to DTC Newsletter - https://dtcnews.link/signup DTC Podcast listeners get an exclusive 20% discount at Tidio. Visit tidio.com/dtc to learn more. Hello and welcome to DTC Podcast, I'm Eric Dyck, and today we're joined by Vivian McCormick, Co-Founder of Wilet. We discuss: How to turn an unwelcome rebrand into an opportunity to address a broader audience The Power of Showrooms and Pop up stores to enhance a DTC brand's Customer Journey Amplifying brand messaging through inf...
Jun 12, 2023•41 min•Transcript available on Metacast To Subscribe to DTC Newsletter - https://dtcnews.link/signup DTC Podcast listeners get an exclusive 20% discount at Tidio. Visit tidio.com/dtc to learn more. More intent, more sales -- how dynamic content can be used on autopilot year round In this podcast episode, Eric interviews Jordan Gordon, the Head of Retention at Pilot House, who shares valuable insights on how to transform your Klaviyo email marketing into an Amazon-like experience for your products. The conversation revolves around enha...
Jun 09, 2023•23 min•Transcript available on Metacast To Subscribe to DTC Newsletter - https://dtcnews.link/signup DTC Podcast listeners get an exclusive 20% discount at Tidio. Visit tidio.com/dtc to learn more. Hello and welcome to the DTC Podcast, I'm Eric Dyck. Today, we're privileged to have a chat with an eCommerce legend, Drew Sanocki. Introduced to me by Ezra Firestone as one of his main e-commerce mentors, Drew's forged his path in the early days of ecommerce as something of a turnaround specialist, sent into legacy brands to he...
Jun 05, 2023•35 min•Transcript available on Metacast To Subscribe to DTC Newsletter - https://dtcnews.link/signup DTC Podcast listeners get an exclusive 20% discount at Tidio. Visit tidio.com/dtc to learn more. It's All Killer No Filler and today we're diving deep on Amazon Ads Budgets. Join Clifford and Rob from the Amazon team as we discuss why: Bids are the actual tool to control your ACOS Moving a bid up or down is the lever to control whom your ads are being shown to - AND which placements they’ll land in! Budgets are just a stop gap ...
Jun 02, 2023•23 min•Transcript available on Metacast To Subscribe to DTC Newsletter - https://dtcnews.link/signup DTC Podcast listeners get an exclusive 20% discount at Tidio. Visit tidio.com/dtc to learn more. Welcome to another exciting episode of the DTC Podcast, the go-to place for all things related to direct-to-consumer businesses. In this episode, we're joined by Samantha Kozuch, the founder of Maniscripting, a revolutionary journal company that was birthed during the uncertainty of the COVID-19 pandemic. Samantha takes us through her e...
May 29, 2023•36 min•Transcript available on Metacast To Subscribe to DTC Newsletter - https://dtcnews.link/signup DTC Podcast listeners get an exclusive 20% discount at Tidio. Visit tidio.com/dtc to learn more. Join Avery and Cam for a discussion of the 5 critical Attention Triggers you need to build into your creative to make sure it grabs and keeps your customers' attention in their first three seconds of an ad. 1. Music: Trending music v. corporate music Sped up music We only have a limited amount of attention to work with on TT so want to ...
May 26, 2023•36 min•Transcript available on Metacast To subscribe to DTC Newsletter - https://dtcnews.link/signup DTC Podcast listeners get an exclusive 20% discount at Tidio. Visit tidio.com/dtc to learn more. Get ready to dive into the world of personal branding, content creation, and customer experience in this thought-provoking interview, with Eli Weiss, Director of CX for Jones Road Beauty. Discover the cringy allure of following trends, the rise of volume-driven content, and the potential impact of AI. Learn why authentic connections and rea...
May 23, 2023•42 min•Transcript available on Metacast To Subscribe to DTC Newsletter - https://dtcnews.link/signup Join Brett, Innovation Lead at Pilothouse on an in depth exploration of CRO best practices in 2023, Brett's suggestion for a post click tech stack that maximizes flexibility, page speed, and data capture. As always, the complete set of talks is available on our website for only $199 Work with Brett, and Pilothouse ➝ https://pilothouse.co Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.li...
May 19, 2023•29 min•Transcript available on Metacast To Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC podcast, I'm Eric Dyck. Today's guest is Shira Feuer, the CMO of Trinny London, a fast-growing 8 beauty brand that has revolutionized the makeup industry with its unique organic, founder lead, content-driven approach. https://trinnylondon.co.uk In this episode, Shira shares valuable insights into Trinny London's success, discussing the importance of Trinny Woodall's persona, and ongoing cont...
May 15, 2023•40 min•Transcript available on Metacast To Subscribe to DTC Newsletter - https://dtcnews.link/signup Who are you making Creatives for? Unlocking creativity is about more than just making art - it's about understanding your audience and tailoring your work to their needs. In this video, we delve into the heart of creativity, offering valuable insights and strategies for the Meta platform to help you uncover your target audience and create impactful, meaningful work. We reveal industry secrets and provide an ultimate guide to succes...
May 12, 2023•28 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we’re talking retention and owned distribution with Rohit Modi CEO and founder of Apptile, the platform that allows you to make a mobile app for your brand in seconds: https://apptile.com/dtc 3 brands get a chance to win an upgrade to the Enterprise plan worth USD 20K for free. This podcast dives deep on the importance of retention and owned distribution in 2023 How to turn your app f...
May 10, 2023•27 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast I’m Eric Dyck. A few weeks back, we put out a challenge to our top past podcast guests to return to the scene of the crime to see if anyone can top Nik Sharma’s appearances in terms of listen numbers If there’s anyone who can do it, it’s Cody Plofker, who’s burst onto the scene leading growth at an 8-figure on the way to 9-figure revenue giant Jones Road Beauty… Today’s talk focuses on why Cody is massivel...
May 08, 2023•42 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler the DTC Podcast and today we're returning to YouTube Ads with Chelsea and Adam We cover how to Attract, Brand, Connect, and Direct your viewers to buy your product in every ad. We dive deep on best practices within each of these categories giving real world examples, including a pre-recorded Influencer Ad that we'll play in full, followed by a video that we cut with the ABCD principles in mind. To acc...
May 05, 2023•29 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome back to another episode of the DTC Podcast. Today we're releasing another C-Suite fireside chat with David Sangera of Culture Group and Matthew Kobach of Northbeam. They dive into data-driven product launches, community incentivizing, and the benefits of accurate attribution tracking. Need tips on driving conversions and sales? They've got you covered with advice on pre-sale pages, congruent ad creatives, and personalized ...
May 03, 2023•31 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck…for today’s episode we’re getting back into the Suite live with our fireside chat with Ash and Ron, co-founders of Obvi… This podcast is a masterclass on how to build a business that stands out, even in the most commoditized product categories… We cover their influencer strategy, the power of personalization, and both the risks and rewards of AI powered customer support, as well as the A...
May 01, 2023•41 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Join Jocelyn and Nikita from Pilothouse as we discuss the 9 types of creative every brand should be testing, including: UGC, As Seen In, Testimonials, Box Shots, Socials Pull, USP Call Out, Product Split Test, Founders' Content, Behind the Scenes Warehouse Work with Joc and Nikita at Pilothouse ➝ https://pilothouse.co Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with ...
Apr 28, 2023•22 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck Today on the pod we’re publishing the conversation that represents the most revenue on stage at C-Suite, Las Vegas. You’re about to hear Tapcart’s JJ Workman, a seasoned veteran of hyper-growth marketing, leading a wide-ranging and completely frank discussion about traction, scale and distribution with True Classic President Ben Yahalom and Ronak Shah from Obvi, the two brands who scaled to ...
Apr 26, 2023•34 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck…Today we’re beasting out on CPG Customer Experience with Jess Cervallon Head of CX at Mr. Beast’s Feastables, makers of Deez Nuts and Karl Gummies Jess bring a SaaS background to the usually transactional CPG CX game, which has been key on her mission of giving every customer a piece of the Mr. Beast experience (Jimmy Pie) with every touch point Jess shares examples of the most out of the bo...
Apr 24, 2023•48 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Join Rob and Clifford from Pilothouse's Amazon team as we go over the biggest mistakes we see in client Amazon Ad Accounts, as well as the solutions we use to turn flops into opps! Work with Pilothouse➝ https://pilothouse.co Top 5 biggest mistakes we see in Amazon Ad Accounts Not segmenting out branded keywords Overspending on Broad and Auto campaigns Not running Product Page multipliers on ASIN Targeting campaigns Underutilizing nega...
Apr 21, 2023•25 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we’re talking Linear Commerce and White Wine Spritzes with Ben Soffer, founder, and CEO of Spritz Society and host of the Boy with No Job Podcast, where Ben has amassed an audience of over 6 million. Linear commerce refers to the process of creating your audience and using their profiles and direct feedback to create bespoke products that launch into a warm audience, providing distrib...
Apr 17, 2023•31 min•Transcript available on Metacast 
