Episode description
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Join Brett, Innovation Lead at Pilothouse on an in depth exploration of CRO best practices in 2023, Brett's suggestion for a post click tech stack that maximizes flexibility, page speed, and data capture.
As always, the complete set of talks is available on our website for only $199
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Timestamps: 00:02:20 - The core principle of CRO: Delivering what users are looking for
00:05:00 - Advantages of landing pages in optimizing conversions
00:09:30 - Key elements to optimize on landing pages: skimmable content, font weights, and colors
00:17:00 - Displaying social proof through custom widgets, embedded reviews, and GIFs
00:21:40 - The significance of above-the-fold content on PDPs
00:26:30 - Streamlining navigation menus for easy interaction
#CROoptimization #LandingPages #DigitalMarketing #UserExperience #ConversionRateOptimization