Episode description

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Who are you making Creatives for? Unlocking creativity is about more than just making art - it's about understanding your audience and tailoring your work to their needs.

In this video, we delve into the heart of creativity, offering valuable insights and strategies for the Meta platform to help you uncover your target audience and create impactful, meaningful work. We reveal industry secrets and provide an ultimate guide to successful creative strategies. We are joined with Jocelyn, Alex and Cam from Pilothouse's creative team to talk about the problem that can arise between marketing teams and client, or brand teams where communication about high performing creative stops flowing for one reason and another, that causes ad performance to tank.

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#CreativesForMeta #CreativityUnleashed #KnowYourAudience #ContentCreationTips #AudienceEngagement #CreativeJourney