Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck Today we ride again with Cody Plofker and Eli Weiss from Jones Road Beauty, This wide ranging conversation covers the intersection of growth and customer experience with one of the fastest growing DTC brands out there. We cover Cody’s top thumb stopping strategies, and why whitelisting continues to dominate The CX scores that Eli’s most proud of, and why pizzaz and personality lead the way o...
Sep 19, 2022•53 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer, No Filler, the DTC Podcast. Today we're checking in on the Pilothouse Google team as they gear up for Q4 across dozens of clients. You'll learn about https://getelevar.com/ , the bolt on solution that helps you set up GA4 in minutes for Shopify users, as well as an update on PMax for Q4, and why it's smart to set your promos based on your Google plans, vs any other platform. Work with Pilothouse's Google Team ➝ http...
Sep 16, 2022•23 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and Welcome to DTC Podcast, I’m Eric Dyck, Today we’re taking a rip around the DTC Dancefloor with Benjamin Smith, CEO and Founder of Disco simplified skin care for men. https://letsdisco.com Learn all about Benjamin’s biggest levers for growth including How to build and optimize a winning landing page How to find your “hero” offer and how to support it with ads Why raising prices might just be the easiest way to improve your bottom...
Sep 12, 2022•39 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Join Ashley Gonzales from Songfinch, with John, Braydon, and Dan from team Pilothouse to discover the secret to Songfinch's massive growth. You'll learn about: Creative velocity at this scale and our formula for "reveals" Scaling strategies working best right now for FB Ads Inc5000 recognition and what it means to the team Work with Pilothouse ➝ https://pilothouse.co Sing with Songfinch ➝ https://songfinch.com Subscribe to DTC Newsletter ...
Sep 09, 2022•23 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today we’re jumping in for a double dutch with returning guests Srdjan Popovic, CMO of Crossrope. https://crossrope.com We last checked in with Srdj in Oct of 2020 at the beginning of the pandemic induced ecommerce and at home fitness craze that absolutely skyrocketed CrossRope’s growth. This podcast dials in on Crossrope’s post-pandemic growth trajectory and a few of the hard lessons s...
Sep 06, 2022•48 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer No Filler. Today we begin our 2022 Q4 Preparation Series with Pilothouse's Paid Social team, including Nate, Jacob, and Cam. This is the first of a multipart series we're planning to help our listeners make q4 2022 the best ever. Listen to this one and you'll learn: Why you should never use lead objectives when list building How to leverage product launches all year long to power product specific, high converting lis...
Sep 02, 2022•23 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC Podcast. Today we're chatting with John Chan from Tresl.co and Tran Wu, VP of Marketing and Ecommerce from True Botanicals. Today's talk is all about the democratization of data and Tresl's value proposition of helping DTC brands uncover more CLV and profitability by helping them ask questions, and tell stories with their data across all channels. Get started with Segments ➝ https://apps.shopify.com/segments Subscribe t...
Aug 31, 2022•36 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Today’s podcast welcomes back Sean McGinnis, President and Integrator at Kuru footwear, stylish shoes for people with foot pain https://kurufootwear.com When I first met Sean at the start of the 2022 on episode 180 he was in the middle of re-architecting Kuru’s site architecture and CX to capture and convert problem aware customers through mostly search and organic traffic. At that time he was skeptical that paid social could be an effect...
Aug 29, 2022•32 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer No Filler. Today like a hot rock, Jordan G from Pilothouse dropped into the AKNF Studio to discuss the critical topic of email deliverability as well as laying out his exact 9 email, multi-offer email sequence for Black Friday. You'll learn: How to monitor your deliverability and why lots of brands' emails never reach the inbox Why you shouldn't send two days in a row without cannibalizing your clicks How to use excl...
Aug 26, 2022•23 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast. Today we're chatting with Rockerbox's Founder and CEO, Ron Jacobson. For the free DTC Benchmark report on which channels are growing fastest across hundreds of brands (and lots more) go to https://rockerbox.com/free ) Rockerbox centralizes all of your marketing spend and campaigns (paid, organic, digital and offline). Get the free Rockerbox report ➝ https://rockerbox.com/free Subscribe to DTC Newsletter - https://d...
Aug 24, 2022•24 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast. Today we're revisiting one of our favorite brands, Blume, this time chatting with Taran Ghatrora (Bunny's Sister) and catching up on their incredible growth. Catch Taran at C-Suite Mastermind in Victoria BC, Sept 21-23 https://directtoconsumer.co/c-suite-mastermind Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/...
Aug 22, 2022•26 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler with Dave, Nate, and Cam from Pilothouse, parachuting in to get us HYPED and strategically prepared to have the best q4 EVER. You'll hear: Why q4 is the most critical sales driving activity you'll have all year Timelines for what you need to have done by when How to set yourself up for true velocity when it comes time to flip the q4 switch Work with Pilothouse➝ https://pilothouse.co Subscribe to DTC Newsletter - ...
Aug 19, 2022•21 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we’re coming at you with something a little different. Instead of A DTC brand, today we caught up with content creator extraordinaire Justin Tse. Justin began reviewing tech ten years ago and has since grown to almost 800k subscribers on YouTube, and has evolved his content to focus on at-home office setups as well as unique renovations and more. This podcast is a deep dive into what it takes to be a high-end content creator, and an...
Aug 15, 2022•48 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast. Today we're chatting with Rob and Clifford from Pilothouse's Amazon team. Work with Pilothouse Amazon ➝ https://pilothouse.co In light of the news that Amazon's Ad Platform outgrew both Meta and TikTok's platform in Q2, the Pilothouse team is EXCITED that Amazon is finally adding some analytical tools, starting with their exposing of search query data. Hear how to use this data to get smarter with your Amazon Ads c...
Aug 12, 2022•16 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we’re fully geeking out on subscription technology, with Vino Jeyapalan, CEO and cofounder of Kabo a fresh dog food subscription business started in 2019 that has optimized incredible 25 month LTV in partnership with Chargebee. Sr. Director of Product Management Prittam Bagani from Chargebee also joins to talk about the future of API driven subscription commerce. Talk to Chargebee: ➝ https://chargebee.com Fresh Dog Food Delivered ➝ ...
Aug 10, 2022•34 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast. After speaking to Sean Frank a month ago, I had to get him to come to Victoria for our Q4 prep mastermind in Victoria BC. Join us! [Free C-Suite Mentor Preview] https://directtoconsumer.co/c-suite-mastermind Sean has an obsessed, educated perspective on the DTC space and this podcast is just a preview of what you'll get from hanging out with him for 3 days in victoria. You'll hear: Why Ridge Wallet's Sean Frank is ...
Aug 08, 2022•30 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer No Filler edition of the DTC Podcast. Today we're diving back into Scale School to share a module 5, all about how to build and grow a powerhouse media buying team. We got the Pilothouse founders to open up about the key lessons they've learned building a 100 person media buying team across all ad platforms and disciplines. Here is the video files (strip audio) https://drive.google.com/drive/folders/1QLR5yxwGiWsbpJv6...
Aug 05, 2022•46 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast Today we've got an absolute masterclass on successful subscription programs with Rashad Hossain Founder & CEO at RYZE Superfoods, and Dileepan Siva, Founder & CEO at Upscribe. Rashad is an unabashed fan of what Dileepan has built with Upscribe and considers his subscription platform to be light years ahead of a lot of the big players when it comes to flexibility and overall retention. Get on Upscribe ➝ https...
Aug 03, 2022•29 min•Transcript available on Metacast In today's BONUS cast we're catching up with CMO and Co-founder of Tru Earth and friend of the DTC Podcast, Ryan McKenzie. Ryan has agreed to join us at C-Suite Mastermind for DTC Founders and Execs in Victoria BC, Sept 21-23 as a growth mentor to our attendees See you at C-Suite: https://directtoconsumer.co/c-suite-mastermind (limited seats available) Subscribe to Ryan's YouTube Channel! https://www.youtube.com/watch?v=NKam1y1lCT8 Today's podcast a sampling of the material Ryan will be covering...
Aug 01, 2022•35 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer No Filler! The title of this podcast is cheeky, considering that Saul's (Head of Google Ads Services at Pilothouse) main message for advertisers considering PMax campaigns is to be cautiously optimistic, while still keeping a firm hand on all the variables. You'll learn: What is a Pmax Campaign? Will PMax Campaigns eat into my existing keyword campaigns Are media buyers out of job with PMax? What to make of Goo...
Jul 29, 2022•19 min•Transcript available on Metacast Welcome to DTC Future Proof, our monthly editorial series partnership with Chris Rempel at the Lazy Marketer , where we look at the biggest opportunities and risks that will shape and disrupt the future of the market. This is our follow-up podcast that we're launching with Chris to continue the conversation we create with our editorial content. This month's piece is on AI and the future of marketing, so we brought in Richard Harris from Black Crow AI to talk about the past, present, and future o...
Jul 28, 2022•50 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC Podcast, I'm Eric Dyck. Today we're diving deep into the world of back-end fulfillment and warehouse operations for brands attempting the Drop Model. Our expert guests are founders Nell Diamond from Hill House Home and Ricky Choi from Outerspace Work with Outerspace ➝ https://outerspace.com Get a Nap Dress ➝ https://hillhousehome.com Hill House Home has been around since 2016 but really blew up when Nell created "The Na...
Jul 27, 2022•40 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we’re diving into the cool blue ocean of FreeWater, a potentially revolutionary concept that turns bottles of water into advertising impressions, which allows CEO and Founder Josh Cliffords to offer water to the world for free. Listen as we dive into exactly how the advertising model works, along with the partnerships Josh has planned to grow free ecommerce. You’ll hear about Josh’s vision for a Free-Walmart where every product on t...
Jul 25, 2022•41 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler and today we're back with Pilothouse co-founders Dave, Jeff and Kyle to discuss the key trends and tacks we're seeing and taking to prepare our clients and brands to thrive in a potential downturn. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter W...
Jul 22, 2022•30 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we’re taking a trip down the cereal aisle with General Mills Global Lead for DTC, Carter Jensen. Two years ago, Carter joined the 18 Billion dollar, hundred-year-old company with the task of building out the direct-to-consumer business framework for General Mills. This podcast is a rundown of the biggest challenges wins, and insights along the way. You’ll hear about Ratio, Gen Mills k...
Jul 18, 2022•37 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer, No Filler! Today we're dissecting Pilothouse's Amazon Prime day and discuss our biggest wins ever on Amazon. We discuss: Spending/scaling without attribution -> knowing your numbers/history Competitors losing placements late in the day likely due to hitting budget caps Adjusting strategy for day 2 from day 1 data Work with Pilothouse Amazon➝ https://directtoconsumer.co Subscribe to DTC Newsletter - https://dtcnew...
Jul 15, 2022•17 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we’re getting intimate with gen Z entrepreneurial icons Jake Lewin and Oliver Brocato from Tabs Chocolate, the makers of one of the most viral DTC products I’ve ever seen, growing quickly to 7 figures in its first year, without spending a dime on paid ads. Break. Bite. Bang ➝ https://tabschocolate.com By combining two of the world’s favorite things, Sex and Chocolate, Jake and Oliver created that was engineered from Day one to grow ...
Jul 11, 2022•36 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Today's All Killer, No Filler shares the testing process by which our sister agency Pilothouse finds winning creative for paid social. This podcast is actually Module 3 of our Facebook Ads course, Scale School, released late in 2021, but even more relevant today. You can view the complete module, complete with screen shares and example creatives at https://pilothouse.co/meta . Go to the page and click the podcast button in the center of y...
Jul 08, 2022•38 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck Today we’re diving deep with Sean Frank, the Einstein of Ecom, and the CEO of Ridge Wallet which hit $50 Million in revenue in 2020 and hasn’t slowed down. Get a Ridge Wallet ➝ https://ridgewallet.com Sean is a news junkie, and hangs out on earning calls and 10K reports just to get an edge on what’s happening in the space. This episode feature’s Sean’s hot takes on the current recession,...
Jul 04, 2022•43 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer No Filler on the DTC Podcast. When we first started DTC Podcast, we quickly realized we'd captured the right audience when Elliot from Unilever's Uncovery first reached out. Since then we've stayed in close touch, and have even found a way to partner with the CPG giant, to help launch new products with their Uncovery Division, run by VP New Business Development Selina Sykes. Today we went deep on how Unil...
Jul 01, 2022•37 min•Transcript available on Metacast 
