Ep 223: AKNF - Raising ROAS on Google Ads from 2.6 to 4.3 with Performance Max Campaigns - podcast episode cover

Ep 223: AKNF - Raising ROAS on Google Ads from 2.6 to 4.3 with Performance Max Campaigns

Jul 29, 202219 minTranscript available on Metacast
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Episode description

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Welcome to All Killer No Filler!

The title of this podcast is cheeky, considering that Saul's (Head of Google Ads Services at Pilothouse) main message for advertisers considering PMax campaigns is to be cautiously optimistic, while still keeping a firm hand on all the variables. You'll learn:


What is a Pmax Campaign?

Will PMax Campaigns eat into my existing keyword campaigns

Are media buyers out of job with PMax? 

What to make of Google's Q2 results


Work with Pilothouse Google ➝ https://pilothouse.co


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