Episode description
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Hello and welcome to DTC Podcast, I’m Eric Dyck
Today we ride again with Cody Plofker and Eli Weiss from Jones Road Beauty,
This wide ranging conversation covers the intersection of growth and customer experience with one of the fastest growing DTC brands out there.
We cover Cody’s top thumb stopping strategies, and why whitelisting continues to dominate
The CX scores that Eli’s most proud of, and why pizzaz and personality lead the way on his team
We play incrementality and attribution bingo, discuss the anatomy of Hero’s amazing 600M acquisition and learn how coming on the DTC Podcast pretty much guarantees a promotion
This one was a lot of fun….
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