Episode description
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Welcome to All Killer No Filler. Today like a hot rock, Jordan G from Pilothouse dropped into the AKNF Studio to discuss the critical topic of email deliverability as well as laying out his exact 9 email, multi-offer email sequence for Black Friday.
You'll learn:
How to monitor your deliverability and why lots of brands' emails never reach the inbox
Why you shouldn't send two days in a row without cannibalizing your clicks
How to use exclusions on your campaigns to make sure you're sending Gmail the right deliverability signals
Sound too complex? Just work with Pilothouse ➝ https://pilothouse.co
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